Microsoft Opens First European Store in London’s West End

Microsoft will open its first European retail retailer in London on Thursday, showcasing expertise starting from Xbox video games and Surface tablets to augmented actuality and LinkedIn masterclasses.

Chief Marketing Officer Chris Capossela mentioned the US software program group had secured a main place in Oxford Circus, central London, the place its three-floor flagship could possibly be seen by about 86 million buyers and vacationers yearly.

He mentioned the store, which is situated minutes away from Apple’s authentic London retailer, had been designed for everyone from younger gaming followers and college students who wished to shine their LinkedIn profile to small enterprise customers of Office and cloud providers.

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“We really think of our stores as the physical manifestation of our brand,” he mentioned in an interview.

The retailer will embody a gaming lounge, an augmented actuality expertise and an space for enterprise expertise.

Gaming followers will be capable of sit in an actual McLaren Senna racing automotive and play Forza Motorsport 7 utilizing the steering wheel and pedals as an Xbox controller. They may even be capable of play upcoming titles like Gears 5 on the web site.

Microsoft will supply 200,000 hours of free workshops to colleges, group teams and individuals who wish to acquire digital abilities within the subsequent 12 months throughout its shops worldwide, it mentioned.

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Microsoft UK Chief Executive Cindy Rose mentioned the shop bolstered the corporate’s dedication to digital abilities.

“We do feel that there’s a digital skills shortage in the UK and we’ve made public commitments around AI apprenticeships and technology apprenticeships exposing children to coding,” she mentioned in an interview. “We’d like to expose around 3 million kids to coding by next year.”

Staff within the retailer will collectively communicate 45 completely different languages, together with three associates who’re fluent in British Sign Language.

“They speak Arabic to Urdu,” Capossela mentioned. “So no matter who you are, no matter what walk of life you come from, this is a welcome place for you.”