Motorola and Puma are collaborating on a pair of sneakers

This partnership is kind of uncommon: cell phone veteran Motorola, along with sports activities items producer Puma, has offered a pair of sneakers. The sneakers ought to “celebrate the constant reinvention of technology and sport style with an exclusive RS-X sneaker drop”.

The new sneakers are usually not “smart”, they don’t have any technical devices similar to pedometers or comparable on board. Motorola and Puma clarify: “Inspired by Motorola’s mobile phone designs, the RS-X Tech highlights Motorola-specific details that bring the mobile phones of the 80s, 90s and 2000s into focus. With textures on the outsole reminiscent of the mobile phone’s keypad, the sneakers feature a “hellomoto” badge on the side and Moto Batwing subtly on the heel patch. Manufactured for a new generation in the streetwear world, a futuristic color scheme in Puma Silver – Sodalite Blue was created. The collection continues this theme with seasonal clothing such as T-shirts, track-tops and shorts, featuring Motorola shades from the 1980s and playful graphics representing various milestones in the evolution of communication – from pagers to brick phones, followed by QWERTY keypad phones.”

19SS xSP RS X Motorola 1022
They’re an excellent match: a folding cell phone and sneakers from the 90s / © Puma

We are delighted to be working with a model that’s equally dedicated to selling innovation and tradition,” says Adam Petrick, Puma Global Director Brand & Marketing. “Together with Motorola, we take the sneaker world to the subsequent degree with a model new iteration of the 80’s RS type, redesigned with technically impressed particulars.”

And Motorola says: “With over 90 years of innovation, Motorola has developed among the hottest cellphones that outline key moments in trend and popular culture,” said Renata Altenfelder, Motorola’s Global Brand Marketing Lead. “This collaboration with Puma reveals how type and method proceed to encourage one another.”

The new Puma sneakers can be accessible from four May. Those who need to purchase RS-X can accomplish that on the Puma web site, within the Puma shops and in chosen sneaker retailers. The worth of the sneakers isn’t but confirmed.