16 of the Best Facebook Ad Examples to Inspire Your Next Campaign

As of April 2019, Facebook’s potential promoting attain globally  is 1.887 billion folks. That represents 32% of everybody over the age of 13.

Statistics additionally present that folks proceed to work together with Facebook advertisements. The common Facebook person clicks on 11 advertisements in 30 days.

But there’s numerous competitors on the market, so solely one of the best Facebook advert examples will get a type of coveted 11 clicks. With greater than 1 / 4 of all Facebook Pages utilizing paid advertisements, you’ve obtained to know methods to stand out from the group.

Here, we give attention to highlighting a number of the finest Facebook promoting examples so you possibly can mannequin the success of those successful campaigns.

Bonus: Download a free information that teaches you methods to flip Facebook visitors into gross sales in 4 easy steps utilizing Hootsuite.

16 successful Facebook advert examples to study from

Facebook picture advert examples

1. LEGO

What’s nice about this advert

With this vibrant, colourful visible inventive, LEGO proves that picture advertisements don’t want a photograph to be efficient.
Creative copy creates intrigue with out giving an excessive amount of away, encouraging clicks.
The call-to-action button makes use of low-commitment textual content (“View Event”) to encourage clicks
The advert factors to a Facebook Event, so it does triple-duty: (1) Those within the occasion itself can RSVP. (2) Those RSVPs create further natural publicity on pals’ feeds. (three) Since LEGO’s Facebook Page is linked because the host of the occasion, the occasion web page may also usher in new Facebook followers.

2. Snag Tights

Snag Tights Facebook ad

What’s nice about this advert

The copy speaks on to the target market’s issues and highlights the Snag Tights model promise.
The photographs reveals the product in use by a variety of physique sorts, imposing the copy’s claims.
The picture is colourful and interesting, and will even seem like a pal’s picture at first look, drawing the viewer in lengthy sufficient to learn the copy.

Facebook video advert examples

three. Tattoodo

What’s nice about these advertisements

These two movies each began as posts on Tattoodo’s Facebook web page. Once it grew to become clear they have been attaining excessive engagement, they have been promoted as advertisements. Boosting high-performing content material is a good way to increase the attain of content material that has already been confirmed efficient.
The advertisements present how Tattoodo makes use of totally different video lengths and kinds for various campaigns. The first video is almost two minutes lengthy, whereas the second is simply 25 seconds. There’s nobody video format that works for each purpose, so it’s an important thought to check and experiment.
The movies are colourful and attention-grabbing and transfer rapidly.
Each video ends with a transparent name to motion.

four. Nuud

Posted by Nuud Care on Saturday, June eight, 2019

What’s nice about this advert

The video and replica deal with a few of Nuud prospects’ fundamental questions concerning the product: is the packaging environmentally pleasant, is the product actually all-natural, and can the product work on males.
The sq. video format works effectively for each cellular and desktop News Feeds.
The video is optimized for viewing with out sound.

Facebook assortment advert instance

5. Forgotten Tribes

Forgotten Tribes Facebook ad

Forgotten Tribes Facebook ad examples number 2

What’s nice about this advert

The advert begins with a compelling video of a lady strolling alongside the seaside within the marketed clothes, which grabs the person’s consideration. (You can see the total video right here.)
Since Collection advertisements are a mobile-only format, Forgotten Tribes’ vertical video makes one of the best use of display screen area.
The video is optimized for viewing with out sound. And if customers do have their sound on, they gained’t be irritated by loud music. Instead, they’ll hear soothing ocean waves.
The hyperlink copy (1184 Google Reviews) creates confidence for brand spanking new potential prospects.
The advert hyperlinks to an Instant Experience storefront, proven within the second picture above. This is  a full-screen buying expertise accessible with out leaving Facebook. The Instant Experience storefront begins with the identical clothes merchandise proven within the video, creating a way of continuity and letting individuals who simply wish to purchase that jumpsuit get proper to the purpose.

Facebook carousel advert instance

6. Busabout 

Busabout Facebook carousel ad

What’s nice about this advert

Busabout’s inventive use of the carousel format showcases one giant picture throughout a number of panels.
Both the textual content and the pictures on this add are user-generated content material (UGC) from actual previous company, growing the sense of authenticity. Busabout has discovered that UGC has a 2 instances increased purpose conversion than advertisements based mostly on conventional photoshoots. Based on these outcomes, they’ve fully converted to UGC for his or her advertisements.
The picture reveals the journey’s Generation Z/millennial goal demographic, and the pricing is obvious. These two components permit potential travellers to self-qualify. That is, they’ll solely click on in the event that they determine with the demographic proven and are involved in a visit at this value level. Those components each contribute to lowering price per click on.

Facebook slideshow advert instance

7. Hygge Bands

Hygge Bands Facebook slideshow ad

What’s nice about this advert

The photographs on this slideshow advert present a number of prospects sporting Hygge Bands on their runs. Showing the product in use is a good way to encourage shopping for conduct.
The copy makes good use of emojis and makes use of a pleasant tone to talk on to potential prospects.
The supply is a robust one, encouraging the acquisition of a number of gadgets. (Confession: This one obtained me. And I don’t even run.)
The copy additionally highlights the product assure. This will increase buy confidence for potential new prospects who don’t know the model.
Highlighting the choice to purchase with PayPal additionally will increase buy confidence for individuals who could not wish to hand over their bank card particulars.

Facebook prompt expertise instance

eight. Feelunique

Facebook instant experience ad from FeelUnique

FeelUnique Facebook instant experience ad

What’s nice about this advert

The video on this Feelunique advert showcases the merchandise talked about within the copy, encouraging viewers to click on.
Clicking anyplace on an Instant Experience advert opens the Instant Experience. That means viewers can click on on the video, somewhat than the call-to-action button, and nonetheless get an opportunity to buy.
The call-to-action (“Learn More”) is a gentle promote.
The Instant Experience storefront has a clear, open feel and appear, letting the merchandise be the celebs of the present.

Facebook lead era advert examples

9. Wimbledon

Wimbledon Facebook lead generation ad 1

Wimbledon Facebook lead generation ad 2

Wimbledon Facebook lead generation ad 3

What’s nice about this advert

Running simply as Wimbledon 2019 got here to a detailed, the advert makes use of present pleasure to create a lead database for subsequent yr’s occasion. How might your model use pleasure about one thing that’s newsworthy now to construct model consciousness (and an inventory) for later?
Several variations of those Facebook lead advertisements ran, that includes each males’s and ladies’s gamers, to maximise recognition amongst followers.
The lead type asks for minimal particulars, all of which autocomplete. (I blanked out my e mail deal with.) To maximize type completion, particularly on cellular, it’s necessary to solely ask for the main points you want. Ideally persist with ones that Facebook can autocomplete.

10. LeadFamly

LeadFamly Facebook lead generation ad 1

LeadFamly Facebook lead generation ad 2

What’s nice about this advert

A free white paper, eBook, or report is the traditional opt-in supply, so it’s no shock that LeadFamly makes use of a free information because the supply on this lead era advert.
The advert reveals a picture of the information, despite the fact that it’s a digital obtain. This helps create a way of worth for potential opt-ins.
The advert copy emphasizes, twice, that the information is free.
The “Download” call-to-action makes it clear that if you click on on the advert, you’re doing to achieve entry to a file.

Facebook supply advert instance

11. Project Tea

Project Tea Facebook offer ad 1

Project Tea Facebook offer ad 2

Project Tea Facebook offer ad 3

What’s nice about this advert

Project Tea’s supply is obvious and creates a way of worth for the potential buyer with out important price for the service provider.
A easy bonus freebie like this may be a good way to get folks right into a retailer who could go on to change into common prospects.
The “Get Directions” call-to-action button redirects to the person’s map app, to allow them to see precisely the place the shop is and methods to get there.
When a buyer clicks on the supply, it’s saved to their Facebook account, to allow them to all the time discover it. They’ll get a reminder from Facebook when it’s about to run out.

Facebook Stories advert instance

Facebook Stories now has greater than half a billion each day energetic customers, so such a Facebook advert placement ought to not be thought of an afterthought.

12. Sephora 

Facebook Stories ad from Sephora

Facebook Stories ad from Sephora

What’s nice about this advert

Sephora makes use of daring colours and enormous kind to catch viewers’ eyes within the fast-moving Stories format.
A free supply is a good way to seize consideration. Since Stories are primarily utilized by youthful Facebook customers, making it an in-store-only supply is an efficient technique to attract youthful potential prospects into shops.

Facebook Messenger advert examples

Remember, Facebook Messenger is the most-downloaded app—making it an much more in style obtain than the Facebook app itself.

13. Headspace

Headspace Facebook Messenger ad

Headspace Facebook Messenger ad

What’s nice about this advert

The colours and daring graphic model are eye-catching, even at a small dimension.
I solely noticed this advert in Messenger after I had clicked on an advert from the identical Headspace marketing campaign within the Facebook newsfeed. That means I acknowledged the branding of the small graphic at first look, despite the fact that it was not the identical because the one I noticed on newsfeed.
The seasonal copy and value low cost create a way of urgency.
The advert factors to a devoted touchdown web page for this marketing campaign.

14. Hilton

Hilton Facebook Messenger ad

Hilton Facebook Messenger ad

What’s nice about this advert

Rather than promoting the resort itself, this advert promotes a recruiting marketing campaign on the Hilton Amsterdam Airport Schiphol. It’s an important use of the extra private advert placement in a Facebook person’s chat record.
The advert copy is written in order that the few phrases seen inside the chat display screen convey the advert’s message—“We’re currently recruiting”—with out being lower off.
Clicking on the advert supplies full particulars of the roles Hilton is recruiting for and sends folks to a devoted jobs web page to study extra. Even if these explicit roles will not be a match for somebody who’s clicked on the advert, they could discover one other appropriate position on the web site.

Facebook Dynamic Ad instance

15. Iceland Air

Iceland Air Facebook Dynamic Ad

Iceland Air Facebook Dynamic Ad

What’s nice about this advert

The photographs exhibit Iceland’s surroundings—a main promoting level that evokes clicks to Iceland Air’s stopover marketing campaign.
The advertisements use dynamic inventive to maximise enchantment for every Facebook person based mostly on actions logged by the Facebook pixel.
The dynamic advertisements constructed off a earlier picture and video advert marketing campaign. Incorporating the dynamic inventive result in a 39% improve in attain, 51% improve in conversion charge advert 96% improve in ROI.

Facebook App Install advert instance

16. Starbucks

Starbucks' Facebook app install ad example

What’s nice about this advert

An app set up advert is an sudden alternative for Starbucks, a model whose fundamental enterprise is promoting espresso. But an app obtain could be extra useful for the corporate over the long run than a single buy of a tie-dye frappucino, since it will possibly encourage buyer loyalty and elevated buying. If your small business affords a loyalty-driving app, this generally is a good technique to contemplate, even when the app just isn’t your fundamental enterprise.
For a free app, “Install now” s a low-commitment name to motion, since no cash adjustments palms.
The advert copy does an excellent job of highlighting the advantages of app set up: rewards, skip the road, and order forward.
The picture is seasonally acceptable for an advert run through the summer season.

Now that you just’ve obtained some nice Facebook advert examples to mannequin, you would possibly wish to dig deeper into how the totally different Facebook advert codecs work.

We’ve obtained you lined with an article that breaks down each kind of Facebook advert and methods to use them to develop your model.

For a extra complete overview that may make it easier to develop one of the best Facebook advertisements for your small business, take a look at our full information to promoting on Facebook.

Get probably the most out of your Facebook advert finances with AdEspresso by Hootsuite. The highly effective software makes it simple to create, handle, and optimize Facebook advert campaigns. Try it free in the present day!

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