18 Instagram Accounts to Follow for Brand Inspiration

When it involves social media advertising and marketing, you’ll be able to typically get some contemporary concepts from taking a look at what different manufacturers are doing on-line and implementing a few of those self same ways in a approach that is smart on your model.

To jumpstart your Instagram inspiration, we put collectively an inventory of 18 of the very best manufacturers on Instagram, and what they’re doing that makes their content material so nice.

These manufacturers characterize six completely different enterprise industries, and can assist you with inspiration on your technique whether or not they fall beneath your trade or not. Take a have a look at the very best Instagram accounts to comply with proper now.

Best meals & restaurant manufacturers on Instagram

We all love to have a look at yummy meals pics, proper? So it’s no shock that meals and restaurant manufacturers do very well on Instagram. Here are a couple of completely different manufacturers that basically stand out. A current examine on social media benchmarks discovered that the meals & beverage trade sees a 1.780% common engagement price per put up, in comparison with solely zero.240% on Facebook and zero.062% on Twitter. Here are a couple of completely different manufacturers that basically stand out.

Freddy’s Frozen Custard & Steakburgers

@freddysusa – 41.8k followers

Freddy’s Frozen Custard & Steakburgers is a big chain restaurant with areas round America. Their Instagram is crammed with scrumptious pictures of their meals, and but they nonetheless make it a precedence to spotlight their proprietor, Freddy. If you check out their Instagram Story highlights, you’ll see “F R E D D Y” listed as one of many choices

Freddy's on Instagram - Best Brands to Follow

By highlighting their fashionable proprietor, Freddy’s is creating genuine content material that’s true to the model’s values. It simply goes to indicate that regardless of how large you get, you’ll be able to nonetheless have that down-home feeling and neighborhood round your online business.

How to make use of this technique:

Make it a precedence to spotlight the folks in your group, such because the proprietor, CEO or founder. You may also embrace the remainder of the group to assist showcase your tradition. Try sharing worker spotlights often and contemplate creating an Instagram Story spotlight particularly for group outings and celebrations like work anniversaries, occasions and extra.

Sprouts Farmers Market

@sprouts – 170ok followers

Sprouts on Instagram - Best Brands to Follow

As a grocery retailer specializing in produce and wholesome consuming, Sprouts takes visible cues instantly from their produce to create a stunning grid of rainbow hues. Their use of coloration and sample turns their Instagram right into a revolving rainbow, specializing in one coloration for six to 9 posts earlier than they transfer on to the subsequent coloration in sequence.

Sprouts on Instagram - Best Brands to Follow

Take a have a look at the above transition from blue to purple to pink. Scrolling by their feed is a vivid, completely satisfied burst of coloration.

How to make use of this technique:

There are so some ways to make use of coloration in your feed. You, too, can create a gorgeous sample of hues in your individual Instagram content material. If you need to ensure that your grid will match your imaginative and prescient as soon as your content material is printed, check out Sprout’s Instagram grid preview function.

One option to accomplish that is by focusing your Instagram content material on a single coloration or two, like your principal model coloration(s). Try sharing photographs that make the most of a shade of your model’s coloration palette in a approach that makes it stand out within the picture and in your feed.


@chipotle – 671ok followers

Chipotle on Instagram - Best Brands to Follow

As acknowledged of their Instagram bio, Chipotle delivers memes and burritos. Their Instagram feed is a hilarious assortment of content material, together with screenshots of tweets alongside their very personal Chipotle memes to maintain their viewers engaged and hungry.

Chipotle on Instagram - best brands to follow

Who doesn’t love a very good meme? While Chipotle may definitely fill their Instagram feed with solely skilled pictures of their meals, they’ve opted for one thing a bit extra distinctive. Instead of operating with a strictly-visual technique, Chipotle focuses on combining model persona and the enchantment of their meals first. Staying true to the model all through their Instagram feed is an extremely participating strategy to constructing significant relationships with their followers.

How to make use of this technique:

If persona and humor are necessary on your model, strive specializing in humor in addition to visible enchantment. Does humor, snark, and using memes match along with your model voice or persona? Then making an attempt a much less standard strategy to Instagram is perhaps an excellent technique thought! Try utilizing memes, Twitter screenshots, and humorous pictures and movies in your Instagram technique to maximise engagement.

Matt Adlard – Topless Baker

@mattadlard – 596ok followers

Matt Adlard on Instagram - best brands to follow

Matt Adlard, beforehand often called Topless Baker, is a baking influencer on Instagram. He shares completely lovely movies of his creations and does an unimaginable job of using video thumbnails as nicely.
I imply, have a look at these desserts!

But what’s most spectacular about his Instagram presence is his use of Stories. As he states in his bio, he’s a self-taught baker, and he’s at all times engaged on studying new recipes and concepts for placing collectively these unimaginable concoctions.

He paperwork his processes of making an attempt out new issues on his Instagram Stories and shares the complete journey, whether or not it’s a hit or a failure, along with his viewers.

How to make use of this technique:

People like to get a behind-the-scenes look. If you check out Matt’s Instagram feed, you may assume he is aware of completely all the things there’s to learn about baking and that all the things he creates seems completely on the primary strive.

If you watch his Stories, you’ll quickly discover out that that is completely not the case. And this is the reason he’s been capable of develop such a devoted and engaged viewers.

To obtain this strategy, strive sharing your individual behind-the-scenes look in Instagram Stories. It will humanize your model and assist you to join along with your viewers.

Sprout Social Instagram Stories report

And in case you’re curious how about your Stories are performing, you should use Sprout Social’s Instagram reviews to maintain observe of your viewers and the way they work together along with your Instagram story.


@wendys – 874ok followers

Wendy's on Instagram - best brands to follow

While many individuals find yourself in a quick meals drive via ordering a fast dinner with no second thought, Wendy’s definitely isn’t promoting that narrative on their Instagram feed. Wendy’s stays true to their model on Instagram by utilizing vivid colours and inventive meals layouts inside their Instagram feed. This emphasis on coloration and creativity elevates Wendy’s scrumptious meals as Instagram artwork.

How to make use of this technique:

Don’t promote your self quick with regards to visualizing your product.

Even in case you assume you may have an overcrowded trade and have hassle standing out among the many crowd, there are at all times methods to step exterior of the field with inventive Instagram concepts. To obtain this technique, strive positioning your product in distinctive methods to create summary artwork, or use user-generated content material to brighten up your feed.


@unbirthday.co – 243ok followers

Unbirthday on Instagram - best brands to follow

Unbirthday is the creator of insanely distinctive desserts and sweets for a lot of completely different occasions, and their attractive Instagram feed will make you crave one in all their desserts. Their pictures are vivid and exquisite, serving to to create a cohesive and visually interesting feed.

Unbirthday on Instagram - best brands to follow

They even embrace a unfastened grid sample of their feed, alternating between styled pictures in opposition to a pink backdrop with cake setup and venue pictures.

How to make use of this technique:

Using a sample in your Instagram grid is an effective way to make content material creation simpler on your self whereas serving to to make sure an aesthetically pleasing feed. Our brains love patterns, and realizing what kind of picture must be printed subsequent can positively assist make your total technique simpler to handle.

Best trend & magnificence manufacturers on Instagram

Fashion and sweetness manufacturers on Instagram are a pure match with regards to lovely content material.

Here’s an inventory of among the greatest trend and sweetness manufacturers on Instagram, together with the ways they’re using that make them so fashionable.

Lush Cosmetics

@lushcosmetics – four.4m followers

Lush on Instagram - best brands to follow

Lush is a well known magnificence model well-known for creating eco-friendly merchandise and manufacturing requirements. To take that a step additional, they often work with charities and organizations that promote eco-friendly habits.
As you’ll be able to see of their profile proper now, they’re specializing in the conservation of sharks. Lush places an emphasis on sharing details about this motion inside their feed, Stories and of their bio.

How to make use of this technique:

Share details about a charity or group that’s close to and pricey to your model’s coronary heart. When folks see that your model helps out with native or international actions, they’re that rather more prone to assist you so that they be ok with serving to too.

Ring Concierge

@ringconcierge – 219ok followers

Ring Concierge on Instagram - best brands to follow

Ring Concierge is a well-liked woman-owned fantastic diamond jewellery model. And their feed is stuffed with diamonds! That’s sufficient for anyone to obsess over, proper?

Their feed is inventive and exquisite, however what actually stands out is the model’s emphasis on Instagram’s buying options.

Ring Concierge on Instagram - best brands to follow

Ring Concierge tags each obtainable product on almost each picture they share on Instagram. This makes it extremely straightforward for her followers to see one thing they like and shortly purchase it.

Not solely that, however in case you tag a product a number of occasions, customers can click on on the product in a photograph and are capable of entry each picture that product is in to allow them to see it in use in many alternative methods.

How to make use of this technique:

Use Instagram Shopping! If you may have an e-commerce enterprise, there’s no cause you shouldn’t be profiting from this unimaginable function. It’s an effective way to indicate off your merchandise and make it that a lot simpler on your followers to make a purchase order from you.


@teva – 463ok followers

Teva on Instagram - best brands to follow

Teva finds a match for his or her model’s all-terrain sandals with user-generated content material (UGC). User-generated content material signifies that they’re sharing pictures that their clients create and share on their very own feeds.

It’s a genius technique since you’re capable of get much more content material on your model’s Instagram feed with out really having to put money into content material creation. For Teva, it’s an ideal match because it exhibits off all of the completely different locations and conditions individuals are bringing their footwear.

How to make use of this technique:

Create a hashtag that clients use to be featured or ask your viewers to tag your model in any pictures they take of your product. This approach, you may have entry to your individual library of user-generated content material that you may pull from at any time when.

And when you have quite a lot of clients sharing your pictures, you would dedicate your total content material technique to UGC. As lengthy because the pictures are nicely lit and exquisite, sharing them to your individual feed is an effective way to extend your content material in addition to present social proof that others love your product.

To make your UGC technique even simpler, you’ll be able to retailer all future pictures in Sprout Social’s asset library, together with a snippet of textual content to remind your self who you bought the picture from.

Best well being & health manufacturers on Instagram

Instagram is a good place to comply with inspirational accounts that will help you attain your #objectives, so well being and health manufacturers get quite a lot of traction on the platform. Here are a couple of of our prime suggestions for well being & health manufacturers to comply with on Instagram.


@mindbodygreen – 780ok followers

mindbodygreen on Instagram - best brands to follow

Mindbodygreen is a digital well being and wellness publication specializing in serving to readers to stay their greatest lives. And they use their Instagram account to assist nurture that focus instantly with their viewers.

Their feed consists of life-style pictures, motivational quotes, and mini infographics that share useful data with their viewers.

How to make use of this technique:

Using graphics like these to shortly introduce varied subjects is an effective way to each interact and educate your viewers. You can simply create related mini infographics utilizing a web-based graphic design software like Canva or Visme with little to no design abilities.


@lululemon – 2.9m followers

Lululemon on Instagram - best brands to follow

Lululemon is a exercise attire firm that focuses on motivation of their Instagram feed. Obviously the extra that individuals work out, the extra they’re going to be concerned with Lululemon’s merchandise, so that they need to encourage folks to get shifting.

By showcasing folks utilizing their merchandise, particularly in fun-loving teams that seem like having a good time, they’re getting the gears shifting of their followers’ minds about how they, too, can use Lululemon clothes in their very own lives.

Lululemon on Instagram - best brands to follow

How to make use of this technique:

Show off how folks can use your product in your Instagram feed. People would perceive the fundamentals about Lululemon’s product if their feed was solely flatlays of their merchandise, however sharing photographs of individuals really on the go, sporting Lululemon, and having a good time doing it’s far more highly effective. It’s one factor to see a product – by seeing somebody utilizing it in a way of life context, it turns into rather more vivid and inspirational.


@9roundofficial – 29.4k followers

9Round on Instagram - best brands to follow

9Round is a kickboxing gymnasium that has varied franchise areas throughout the nation. They share teasers to their current blogs, workouts for his or her followers, and life-style pictures of individuals utilizing their health facilities.

But probably the most efficient features of their Instagram profile is their clear call-to-action of their bio. Their bio clearly particulars that the primary exercise with 9Rounds is free, giving folks the prospect to check out kickboxing earlier than they join. They let their viewers know this proper of their bio and embrace a hyperlink to a web page with a contact type that permits them to instantly signal as much as get their free exercise.

How to make use of this technique:

Put collectively a startup deal or supply for brand new clients and tease it in your whole social media bios. Link to a touchdown web page particularly for that provide. Letting folks know tips on how to instantly take motion with your online business helps to generate much more clicks and sign-ups.

32% of entrepreneurs say that inspiring clients to take motion equals social success, and this can be a nice option to make that occur.

Best house decor & inside design manufacturers on Instagram

Home decor is yet one more fashionable trade on Instagram, merely due to how lovely these pictures will be. Check out some fashionable house decor & inside design manufacturers on Instagram and what they’re doing proper.

Design Within Reach

@designwithinreach – 420ok followers

Design Within Reach on Instagram - best brands to follow

Design Within Reach is a furnishings retailer with some severely lovely pictures on their Instagram. As Instagram is a visible platform, it’s a good suggestion to place a heavy concentrate on imagery. And DWR is doing it proper. Their grid exhibits off their merchandise each in life-style contexts that assist you to think about the items in your house, in addition to extra aspirational and inspirational design concepts.

How to make use of this technique:

For some product niches, it merely is smart to put money into skilled pictures. Sharing pictures which are professionally styled, lit, and photographed is an effective way to attract folks in and preserve them engaged along with your content material. Plus it exhibits off your merchandise in the very best mild they might be considered in.


@ikeausa – 1.9m followers

IKEA on Instagram - best brands to follow

Everyone is aware of and loves the Swedish furnishings firm IKEA. Raise your hand in case you’ve ever taken a street journey simply to comply with these arrows across the retailer and fake you reside in one in all their many showcase rooms.

They showcase their merchandise inside their Instagram, and IKEA is utilizing one other inventive method to let folks know precisely the place to purchase the merchandise within the pictures.

Check out their caption. The final sentence says “Shop our Instagram pictures” and results in a hyperlink. They’ve used Curalate to create a touchdown web page that hyperlinks each one in all their pictures on to the product web page on their web site.

How to make use of this technique:

Curalate is a good choice, however there are various different methods to create an Instagram-specific hyperlink in bio as nicely. Linktree helps to create a number of hyperlinks in your bio, and Leadpages can assist you to place collectively a touchdown web page to ship Instagram followers to.

But it’s an excellent thought to incorporate a hyperlink in your bio to one thing different than simply your web site homepage. Whether it’s an Instagram-only touchdown web page, a Curalate web page with your whole Instagram pictures linked to corresponding web site pages, or a Linktree web page with a couple of completely different hyperlinks, you need to give your viewers choices to get instantly in contact with what they see in your feed.

West Elm

@westelm – 2m followers

West Elm on Instagram - best brands to follow

West Elm is a furnishings retailer that has varied areas across the nation. While they’re doing quite a lot of issues proper on their feed (skilled pictures, asking for user-generated content material, and so on.), we need to concentrate on their Story highlights.

West Elm on Instagram - best brands to follow

Most of their Story highlights are superbly branded, including to their profile’s total model energy. They’ve additionally shared a couple of actually nice Stories, together with lovely house excursions (full with swipe up hyperlinks to the total tour on their web site) and vertical how-to movies.

West Elm on Instagram - best brands to follow

Vertical video is big proper now with Instagram tales and IGTV, and West Elm exhibits you ways you should use it even for a extra complicated matter like house decor tutorials.

How to make use of this technique:

It’s not sufficient to only concentrate on Stories. You must also concentrate on creating and sharing Stories that you may save to your highlights. These Stories keep on the prime of your Instagram profile for longer than 24 hours, so that they’re a extremely seen spot to showcase your most important, evergreen content material.

Create branded spotlight covers and make it a spotlight to create useful, highlight-able Story content material along with your often scheduled feed content material.

Best journey manufacturers on Instagram

When on the lookout for locations to journey, folks like to browse social media for inspiration. Travel manufacturers need to create superior content material to succeed in folks that would doubtlessly be visiting their location for something from trip planning to a fast cease on a street journey. Here are a couple of of our really useful journey manufacturers to comply with on Instagram.

Four Seasons

@fourseasons – 933ok followers

Four Seasons on Instagram - best brands to follow

The Four Seasons model has a ton of attain with completely different accommodations and resorts everywhere in the world. They’ve put an enormous concentrate on user-generated content material and share among the greatest pictures they get tagged in.

One factor they do this units them aside, although, is that they tag which Four Seasons location every picture was taken at. This is extraordinarily useful for every of these accommodations to search out location-specific content material, but in addition helps their viewers to know which Four Seasons they may need to keep at primarily based on the picture.

How to make use of this technique:

If your online business has a number of areas or franchises, you doubtless have completely different Instagram and different social media profiles per location. But in case you additionally preserve a principal or official presence, tagging particular areas is a good thought. This helps viewers members to discover a location near them, or perhaps a location they may need to journey to.

Even in case you don’t have a multi-location enterprise, tagging different manufacturers in captions, even when they’re not affiliated with you instantly, is an effective way to curate business-to-business relationships. If there’s a enterprise subsequent door to you or in case your group goes on an outing at a neighborhood enterprise, tagging the situation is an effective way to create engagement between your two manufacturers.


@expedia – 245ok followers

Expedia on Instagram - best brands to follow

Expedia is a journey service web site, so naturally they share tons of lovely pictures from around the globe. Their feed consists of user-generated content material in addition to inventory pictures of lovely sights.

They additionally use their Instagram to advertise main giveaways and contests.

Expedia on Instagram - best brands to follow

I imply, who wouldn’t need a $50ok trip without spending a dime? This is an effective way to offer again to their clients and interact their Instagram viewers.

How to make use of this technique:

Every enterprise ought to run contests and giveaways on social media once in a while. You definitely don’t need to do something near a $50,000 giveaway, however $50 to $500 is certainly an excellent incentive.

You can embrace varied entry necessities, like an Instagram comply with, liking your picture, and tagging buddies in feedback to unfold the phrase. This helps to develop your following, enhance model consciousness, and say thanks to your devoted clients.


@jetblue – 365ok followers

JetBlue on Instagram - best brands to follow

JetBlue is a well-liked airline and shares quite a lot of flying pictures. One distinctive branded thought they’ve applied is create the hashtag #WingCrushWednesday, and each Wednesday they share a user-generated picture that features a part of a JetBlue airplane wing within the picture.

This helps to enhance model recognition in addition to well incorporating buyer pictures into their technique.

How to make use of this technique:

Creating a hashtag that’s related to your online business and permits you to share recurring content material every week or so. Not solely does this assist along with your content material creation course of (it’s at all times simpler to create content material if someday every week follows the identical theme), it’s enjoyable on your viewers to see what you’re going to share subsequent.

How Sprout Social can assist

Don’t go it alone on Instagram. Sprout Social’s Instagram administration instruments can assist you out each step of the way in which – begin your free trial or schedule a demo to search out out extra about how Sprout can assist you implement these methods on your personal model.