Facebook web page apps may help your model stand out in an more and more crowded enviornment. There are greater than 80 million small- and medium-sized enterprise pages on the platform, a determine that’s elevated 23 p.c year-over-year.
As the adage goes, there’s an app for nearly every thing nowadays, and that’s true in relation to Facebook pages apps, too. There are apps that may assist Facebook web page managers do every thing from work extra effectively, to create extra partaking content material and promote extra merchandise.
We’ve assembled the very best of them right here.
Bonus: Download a free information that teaches you methods to flip Facebook site visitors into gross sales in 4 easy steps utilizing Hootsuite.
Starter Facebook web page apps
Facebook’s household of apps contains Instagram, Whatsapp, Messenger, and extra. Some are routinely related along with your web page, however others have to be added to reap the cross-channel advantages.
Connecting your Instagram enterprise account to your Facebook web page has extra advantages than simply serving to you achieve followers. For occasion, in the event you use your Facebook Page to create adverts, you’ll even have the choice to share them on Instagram. You may also crosspost Stories between the 2 apps and monitor feedback on Instagram adverts out of your Facebook web page dashboard.
Here’s methods to do it:
1. Log in to your Facebook web page.
2. Click Settings within the prime proper nook.
three. Select Instagram.
four. Select Log in.
5. Fill in your Instagram credentials.
2. WhatsApp Business
If WhatsApp is a main communication channel on your model—otherwise you’d prefer to make it one, you’ll need to join it to your Facebook web page. Once you’re related, you’ll have the choice to run adverts that click on to your WhatsApp Business account.
three. Pages Manager app
Download the Facebook Pages Manager app to trace exercise, see insights, and reply to clients on the go. You can handle as much as 50 pages out of your machine with this app.
Facebook web page apps for content material
Create extra partaking content material on the go together with these Facebook apps.
For Facebook web page admins who don’t have a graphic designer at their disposal, Canva supplies greater than 50,000 templates for every thing from web page cowl photographs to posts. All templates might be tailor-made, permitting you to add photographs and logos to create collages and add branding. Plus, no extra complications from sourcing and licensing inventory photographs.
5. Adobe Spark
Adobe Spark permits you to design Facebook web page covers free of charge, and has extra options for Spark enterprise members. Like Canva, this platform requires no design expertise, and makes every thing from creating adverts to advertising and marketing movies a cinch.
Add model property and hues, and Spark routinely creates branded templates primarily based in your preferences.
Despite Facebook’s inflated video view stats, video stays one of many prime methods to draw social engagement. Animoto’s pre-built video templates make it simple to create movies from clips or photographs with no enhancing expertise required.
Plus, because of its partnership with Getty Images, Animoto supplies entry to multiple million inventory property.
With greater than 100,000 templates and pictures, PromoRepublic is one other free useful resource library value bookmarking. This app’s content material is tailor-made for manufacturers, with particular templates obtainable for greater than 20 industries. You may also create your individual templates and personalize as you see match.
Facebook gives stay stream functionality instantly inside the app, however in the event you’d prefer to broadcast to different channels, Vimeo’s Livestream is an effective possibility. Livestream’s Facebook Live function is presently obtainable to its Enterprise and Premium members, permitting them to retain possession of their content material whereas reaching a wider viewers.
Hootsuite’s scheduling choices allow you to submit at the very best occasions of the day and place campaigns upfront. You can submit to your Facebook web page or a number of social networks directly.
Beyond saving time, scheduling permits your web page to remain energetic outdoors of conventional 9-5 work hours. And Hootsuite permits you to designate workforce leaders to approve outgoing posts, ensuring they’re on-message and on-brand.
Facebook web page apps for surveys and promotion
Consider utilizing these Facebook apps on your subsequent surveys, polls, or promotions. Need some inspiration? Check out these inventive social media contest concepts and examples.
Whether you’re operating a sweepstakes or a leaderboard contest, Wishpond gives 10 distinctive apps that handle the logistics of Facebook web page promotions. Other contests Wishpond helps embody video and picture competitions, coupon gives, picture caption contests, referral contests and extra.
Regardless of the target, Woobox campaigns are tailor-made to assist manufacturers meet their targets. Woobox excels at cross-platform campaigns that may be promoted throughout social, electronic mail, and different channels.
But it gives a variety of selection for self-contained Facebook web page promotions, too. Options embody every thing from quizzes and polls, to user-generated content material contests.
Brands could decide to run a ballot for quite a lot of causes, from market analysis to encouraging engagement. SurveyMonkey gives free and professional instruments to create surveys or polls particularly on your Facebook web page. Create your individual survey or base one off of a template.
Tips are offered all through the creation stage, and ballot outcomes are offered in real-time. Using SurveyMonkey Audience, you may also entry a focused group, growing your probabilities of listening to again from the fitting folks.
SurveyMonkey additionally gives Facebook Messenger surveys, so followers can full the survey instantly within the Messenger app.
Facebook web page apps for electronic mail integration
You can add a sign-up button to your web page, however it should redirect to an online web page, which is nice for visits, however not essentially for conversions.
Consider these apps that add pre-populated kinds to a tab in your Facebook web page as an alternative.
If your organization deploys electronic mail newsletters, ensure that there’s a sign-up tab in your Facebook web page. If you combine MailChimp along with your web page, you’ll be able to create a sign-up kind for brand new subscribers, after which put it on the market with adverts in the event you’d like to extend attain and consciousness.
14. AWeber Web Form
AWeber is another choice for including a publication sign-up tab to your Facebook web page. The registration kind is prefilled with public Facebook data, making it simpler for brand new followers to subscribe. Like MailChimp, AWeber permits you to add a customized tab picture and customized tab identify.
Facebook web page apps for tabs
Create customized tabs with this Facebook pages app.
Why create new tabs on your Facebook web page? Perhaps you’d like to advertise a brand new product, submit neighborhood tips, or create a branded recreation.
This app gives free reign over the feel and appear of the tab, with out including any of its personal branding.
If growing web page likes is a purpose, strive the Fangate function. It requires followers like your web page to unlock the tab.
Woobox will even provide help to add Pinterest, Instagram, Twitter, and YouTube web page tabs so you’ll be able to promote your different social channels.
Facebook web page apps for e-commerce
If your Facebook web page doubles as a retail platform, you might need to take into account these apps.
Developed by the net retail exerts at Shopify, this app permits you to share collections and promote merchandise instantly from you Facebook web page. Post galleries and shoppable photographs so clients can store and purchase with out having to go away Facebook.
Like Shopify, BigCommerce is a Facebook-approved e-commerce platform that helps you run a store out of your Facebook web page. Through BigCommerce, manufacturers can join their web site catalogue, run focused adverts, and discover the fitting clients.
Facebook web page apps for promoting
Facebook’s advert capabilities might be daunting. Use these Facebook apps to make issues simpler.
18. Facebook Pixel
Facebook Pixel is technically an analytics device, however it’s wanted to ensure you can monitor and goal your adverts.
With Pixel, you’ll be able to arrange computerized bidding, join with particular kinds of clients, and higher perceive the shopper shopping for path. If you’re operating adverts with out Pixel, you’re lacking out on the platform’s full capabilities.
Streamline the monitoring of feedback in your adverts with Adview (built-in with Hootsuite). If your adverts run on each Instagram and Facebook, this advert helps you view and reply to all of your feedback in a single place.
It additionally supplies analytics to allow you to see the place you’re getting essentially the most feedback.
Facebook web page apps for monitoring and analytics
Facebook has its personal analytics platform, however these apps assist to streamline monitoring and survey the aggressive panorama, whereas supplying you with extra information and insights.
20. Hootsuite Insights
We’re clearly biased, however Hootsuite Insights supplies complete monitoring instruments on your Facebook web page and broader efforts.
It’s simple to get tunnel imaginative and prescient with social media platforms, however Hootsuite Insights lets you zoom out and analyze social sentiment and tendencies throughout all platforms. Real-time reporting, computerized reviews, and an intuitive interface assist social managers save time whereas staying on prime of social dialog.
This complete app helps Facebook Page admin monitor customer posts, feedback, and critiques. Pageview’s workflow instruments make it simple for multi-person groups to divvy up duties and handle a number of pages. Team members might be assigned objects and messages might be marked and filtered by learn/not learn, replied/not replied, and assigned/resolved.
Another cool function is that Streamnotes is built-in, so posts can simply be saved to Evernote, OneNote, Google Sheets, CSV/PDF, or one other technique of selection. And, it integrates seamlessly with Hootsuite.
Likealyzer makes use of information factors to supply a grade and detailed report card in your Facebook Page efficiency. After copying your web page hyperlink, Likealyzer will breakdown the place your web page excels, and the place issues might be improved. It will routinely establish rivals so that you can benchmark in opposition to, however you may also manually add them as nicely.
23. Hootsuite Analytics
Like Hootsuite Insights, Hootsuite Analytics gives a complete method to social information monitoring, however for small companies. Use Hootsuite Analytics to trace your Facebook Page engagement and examine it in opposition to Twitter, Instagram, and different channels which are vital to your model.
Facebook Messenger Apps
All Facebook Page admins obtain questions, feedback, and suggestions through Facebook Messenger. These apps will provide help to develop a very good response technique.
MobileMonkey is a multi-purpose app for Facebook Messenger. It helps you construct chatbots, create Messenger adverts, ship chat blasts, and even gives instruments for rising Messenger contact lists. If your organization makes use of Hootsuite, you’ll be able to combine it along with your dashboard so you’ll be able to streamline Messenger response and advertising and marketing duties.
Designed for e-commerce, Chatkit is a bot that helps save time by auto-responding to widespread buyer inquiries. Critical messages are flagged so that a stay agent can step in and reply extra shortly.
Quick response time is crucial in case your model makes use of Facebook as a degree of sale.
Like MobileMonkey, Chatkit might be built-in with Hootsuite to streamline operations. Brands that use Chatkit embody Rebecca Minkoff, Taft, and Draper James.
Manage your Facebook web page alongside your different social media channels utilizing Hootsuite. From a single dashboard you’ll be able to schedule posts, share video, have interaction your viewers, and measure the impression of your efforts. Try it immediately.