6 Creative Ways to Use Instagram Stories Polls

If you’re seeking to interact along with your viewers and seize their consideration, Instagram Stories polls are a good way to cease your followers from swiping previous your story!

Instagram Stories polls not solely seize your viewers’s consideration, however in addition they create a possibility to listen to straight out of your followers and clients.

Instagram now has two completely different ballot stickers you’ll be able to add to your tales: the basic ballot with two customizable reply choices, and the newer emoji slider.

Not certain find out how to use Instagram Stories polls for your online business?

Whether you’re asking for opinions or just need to entertain your followers, we’re sharing 6 inventive methods to make use of Instagram Stories polls in your subsequent story:

Instagram Stories Polls

What higher strategy to get suggestions in your services or products than by going straight to the supply?

Instagram Stories ballot stickers are an awesome software for companies to crowdsource concepts, acquire product suggestions, or discover out what content material your viewers desires to see extra of.

Including your Instagram followers within the creation of your new merchandise is a good way to have interaction your viewers, and by asking questions with polls you may get direct suggestions out of your goal clients!

When utilizing polls in your Instagram advertising technique, it’s vital to not solely ask the best questions, but in addition let your viewers know you’re listening. Once your Instagram Stories ballot is full (after 24 hours), don’t overlook to share the outcomes!

Take movie star hairstylist Jen Atkin for instance, who not too long ago partnered with Calpak to create her personal baggage assortment. While selling the launch, Jen shared the outcomes from her Instagram Stories polls from final 12 months, together with the options her followers helped create that may now be seen within the assortment as we speak:

Instagram Stories Polls

Instagram Stories Polls

If your Instagram Stories ballot outcomes are driving a change, let your viewers know! Your followers will like to see that their enter made a distinction and are more likely to proceed interacting along with your tales once they know they’re being heard.

Instagram first launched the flexibility so as to add hyperlinks to Instagram Stories in 2017, which made it simpler than ever to drive site visitors to a model’s web site.

Since then, companies have been searching for new and inventive methods to get folks to swipe up on their tales. To make their “swipe up” stand-out, companies are utilizing Instagram Stories polls to get their followers consideration and drive site visitors to this hyperlink.

Just take a look at Who What Wear. The main on-line vacation spot for style content material typically makes use of Instagram Stories polls to drive site visitors again to their weblog posts.

For instance, they used a ballot to make their followers guess “How much does Meghan Markle’s entire tour wardrobe cost?” then directed them to swipe as much as uncover the reply:

Instagram Stories Polls

Instagram Stories Polls

The Zoe Report additionally makes use of the same tactic. In a latest Instagram Stories submit, they teased audiences with the assertion: “This is how much you should have in savings by 30”, then requested a query that would solely be answered after studying the article:

Instagram Stories Polls

Instagram Stories Polls

Once their followers swiped as much as learn the article, they may return to the story and submit their ballot response, whether or not “it is more or less than you thought”.

Using Instagram Stories polls to entice your followers to swipe up for extra is a good way to generate a ton of curiosity and drive site visitors again to your web site.

Instagram Stories are a free, straightforward, and efficient strategy to keep engaged along with your Instagram followers – even when they don’t see your common posts. Learn how one can develop your online business utilizing tales in our free 45-minute video course:


One of the best methods to get to know your followers (and get them speaking) is to easily begin asking questions!

Instagram Stories polls are a good way to seek out out your followers’ likes, dislikes and what they’d prefer to see extra of out of your account.

Would they fairly see extra content material in your feed or tales? Do they like extra behind-the-scenes content material or editorial photographs? Do they like studying lengthy or quick captions?  You gained’t know the solutions to those questions, until you ask!

Instagram Stories Polls

Instagram Stories Polls

Asking these kinds of questions may also help you construct deeper connections along with your viewers and hold them coming again for extra as you tailor your content material technique to go well with their likes and dislikes!

Using Instagram Stories polls is a good way to assist your followers get to know your model.

Whether you’re launching a brand new assortment or simply need to share what makes your model distinctive, including a ballot to your story is nice strategy to cease viewers of their tracks, seize their consideration, and hold them tapping ahead for extra!

Take Girlfriend Collective for instance. The Seattle-based activewear model makes use of Instagram Stories polls to catch their viewers consideration and create pleasure round a giant model announcement:

Instagram Stories Polls

Instagram Stories Polls

Businesses can use Instagram Stories polls to share product updates, model bulletins, or the rest you share with their followers! No matter what you’re sharing, utilizing polls is a good way so as to add a enjoyable, interactive component to your tales that your followers will love.

Want to avoid wasting time along with your Instagram advertising? You can now schedule your Instagram Stories posts with Later! 


Instagram Stories Poll stickers are an awesome software to get your followers speaking and interacting along with your model.

It’s additionally a simple strategy to present your followers you’re approachable and that there’s an actual human behind your account.

Take Fan Club Clothing instance. They not too long ago requested their viewers a easy (and enjoyable!) query, “Where does your nostalgia lie?”, adopted by polls that includes well-known rock stars of the ages:

The “game” aligned completely with their model and was a good way to entice their viewers to cease and work together with their tales. These sorts of questions don’t require quite a lot of thought, are enjoyable to reply, and are a good way to create a long-lasting reminiscence along with your followers!

No matter how you employ Instagram Stories polls, simply make sure it aligns along with your model and general enterprise targets. When you’re taking the time to consider solutions your target market wish to see, you’re more likely to get them partaking along with your content material.

Have you ever wished to ask your followers a query however wished to incorporate extra than simply two reply choices?

Now you’ll be able to!

Businesses are doing precisely that by getting inventive with the emoji slider to offer their followers extra selections, and stepping away from the usual ‘yes/no’ questions! By including textual content subsequent to your slider, you’ll be able to create extra reply choices since customers can drag the slider left or proper and launch to submit their response.

Take Oceana for instance. The environmental basis provides textual content to their story, subsequent to the emoji slider to show their followers about various kinds of wildlife:

You can even make the emoji slider vertical or horizontal to raised match with the picture and choices you’re sharing:

Instagram Stories Polls

Instagram Stories Polls

The emoji slider is a superb alternative for manufacturers to create distinctive, personalised ballot responses in a enjoyable and inventive manner!

Adding a ballot to your Instagram Stories is straightforward!

Start by tapping the ballot sticker after importing a photograph or video to Instagram Stories. You can both select the basic two-option ballot, or the emoji slider.

First, choose your ballot then sort out a immediate. For instance, you possibly can write, “How do you drink your coffee?”

Instagram Stories Polls

Instagram Stories Polls

If you’re utilizing the basic ballot, you’ll be able to edit each the immediate and the solutions. If you’re utilizing the emoji slider, you’ll have the choice to edit the textual content immediate and the emoji that animates when followers make their choice:

Instagram Stories Polls

Instagram Stories Polls

Once you’ve written your prompts, place it wherever you’d like in your picture or video and share it to your story!

Instagram Stories Polls

Instagram Stories Polls

Using this characteristic in a constant manner can add a private component to your Instagram Stories and aid you construct a loyal following. You can get a step-by-step Instagram tutorial about find out how to add the basic ballot right here, or the emoji slider right here.

Hopefully, this provides you all of the inspiration it is advisable to begin utilizing Instagram Stories polls in your individual tales! Whether you’re searching for enter out of your clients or just need to begin a dialog, Instagram Stories polls are an awesome software to begin partaking along with your viewers!

Did we miss something? How do you propose to make use of Instagram Stories polls to have interaction along with your viewers? Let us know within the feedback beneath!

It’s time to take your tales severely – watch our free Instagram Stories for Business course as we speak!

Written By

Lexie Carbone

Lexie is a content material marketer at Later. She’s helped dozens of manufacturers construct their social presence and take their content material technique to the subsequent stage. You can join together with her on Instagram @lexiecarbone.