9 Ways to Use Stock Photos on Instagram

Using inventory pictures on Instagram? Isn’t that the other of what you’re alleged to put up on Instagram?

While inventory pictures might have had a nasty popularity not so way back, the occasions have modified and utilizing inventory pictures on Instagram has truly turn into an enormous pattern!

Now inventory photos, movies, animations, and illustrations are artistic, participating, and a straightforward approach so as to add extra content material to your Instagram feed, with out the additional work.

Once you discover the fitting model, utilizing inventory pictures on Instagram is a superb technique for constructing a robust Instagram aesthetic, posting extra typically, and showcasing your model’s message.

To show you how to get began with utilizing inventory pictures on Instagram, we’re sharing 9 methods to seamlessly combine inventory content material in your feed!

What are Stock Photos and Videos?

Stock pictures is professionally shot photos, movies, illustrations, and audio tracks which are bought on a royalty-free foundation.

When you buy a chunk of royalty-free content material, you should utilize that content material for almost any industrial undertaking. Most inventory pictures websites, like Shutterstock, work on a subscription or per-image foundation for manufacturers and companies, so you should buy as a lot or as little content material as you want to your undertaking!

Note: Usage rights might fluctuate based mostly on completely different inventory websites, so double-check the utilization rights for every bit of content material earlier than publishing.

Stock Photos on Instagram: Shutterstock

Stock Photos on Instagram: Shutterstock

When you buy inventory pictures and movies, you might be buying professionally-created content material from artists around the globe. That implies that with a inventory website subscription, you’ve quick access to a ton of artistic content material that may actually assist level-up your Instagram feed or subsequent social marketing campaign!

Why Should You Use Stock Photos on Instagram?

Using inventory pictures and movies on Instagram is an effective way to maintain your feed stuffed with high-quality content material, even for those who don’t have time to create it your self.

Stock Photos on Instagram: Shutterstock Examples Stock Photos on Instagram: Shutterstock Examples

Photography by (from left to proper): Naticka, Photographee.eu, Alena Mozhjer

But be warned: inventory pictures, movies, and illustrations cowl a large breadth of style varieties and high quality ranges.

You can discover content material starting from high-quality, skilled inventory companies to your common newbie photographers beginning out with photos of their cat.

So whereas there may be heaps of inventory pictures accessible for Instagram, you need to spend time pinpointing the fitting kind to your feed.

Whether you’re a florist on the lookout for inspirational quotes for the upcoming marriage ceremony season, or a health studio on the lookout for numerous photos of individuals figuring out in numerous environments, there may be inventory content material on the market that matches the invoice!

Using Stock Photos on Instagram Tip #1: Mix Stock With Custom Content

If you might be engaged on a tight advertising funds, commissioning customized content material to your model every month may be out of attain.

And when you may be sourcing user-generated content material to assist populate your feed, you may’t simply depend on it for each, single put up, particularly if you wish to add textual content or edit the picture to suit your feed.

Instead, you may pepper your feed with inventory pictures used alongside your individual branded and user-generated content material! It’s an excellent recipe for a various and interesting feed to your viewers!

For instance, Later created this Instagram put up through the use of inventory imagery, and enhancing it with Instagram’s countdown timer.


Using Stock Photos on Instagram Tip #2: Use Illustrations for Instagram Highlights Cover Images

Instagram Stories Highlights are an excellent place to retailer your greatest tales to your viewers after the 24-hour time restrict lapses in your reside posts.

But if you wish to information your viewers to your highlights in your profile, it’s essential to make certain your highlights cowl icon is obvious and makes your viewers need to faucet to see extra.

Sourcing inventory illustrations is an effective way to create icons to your Instagram highlights. To assist your highlights stand out from the remainder of your feed, think about using a unique illustration for every spotlight you save to your Instagram feed, simply make certain they’re alongside an identical theme or design model.

For instance, a airplane icon can be utilized for all of your journey tales, or an exclamation level for necessary bulletins.

Instagram Stories Highlights example

Instagram Stories Highlights example

Using Stock Photos on Instagram Tip #three: Find Backgrounds for Quote Posts

There’s no denying that quote posts are nonetheless going sturdy on Instagram. But you continue to need your text-based posts to face out from the group!

Stock pictures are an effective way to supply backgrounds to your quote posts, inspirational messages or marketing campaign headlines that you simply need to share on Instagram. 

Stock Photos on Instagram: Example of Quotes

Stock Photos on Instagram: Example of Quotes

Unless you’ve an in-house photographer or graphic designer, it’s onerous to seek out or create a library of on-brand easy background photos for your enterprise — that’s the place inventory pictures for Instagram is available in! It’s cost-effective and very easy to get began with.

Using key phrases, you may seek for the kind of background you need, proper all the way down to the nitty-gritty particulars. Want a watercolor background? Marble? Sandpaper texture? Chances are you’ll discover it in a inventory content material library!

Stock Photos on Instagram: Shutterstock and Canva Examples Stock Photos on Instagram: Shutterstock and Canva Examples

Photography by (from left to proper): Rawpixel.com, Evgeniya Porechenskaya, DODOMO. Available on Shutterstock. Images created with Canva.

Using Stock Photos on Instagram Tip #four: Use Backgrounds for Product Images

Out with the boring white background, and in with colours and textures!

A brilliant easy approach to liven up your product photos is by discovering background colours, graphics, and textures that match your model. Then, you may overlay your product entrance and heart with a bang.

It might take a bit of additional effort and time to edit your product shot with software program like Shutterstock Editor or Adobe Lightroom so as to add a background, however it could possibly make an actual distinction to your engagement ranges!

You have a greater likelihood of matching your Instagram feed aesthetic whereas participating new followers that come throughout your picture on the Explore web page. A enjoyable, eye-catching background on a product shot will stand out for all the fitting causes!  Check out how we used a inventory picture to advertise our Instagram Stories for Business in 2019 e-book on Instagram this yr: 

Using Stock Photos on Instagram Tip #5: Avoid Only Posting Stock Content

Remember: Instagram is a spot for creativity and persona! So when you can 100% combine in inventory content material to your feed to boost it, you don’t need to dilute your individual private model and vibe by posting solely inventory content material.

Your followers observe you on Instagram as a result of they such as you — so that you need to be sure you’re posting content material that resonates with them and displays extra of your model messaging.

If you might be solely posting inventory content material, you danger shedding your viewers’s curiosity and loyalty to your model, and your Instagram feed might find yourself trying very generic.

Using Stock Photos on Instagram Tip #6: Tell Stories With Carousel Posts

Ever since Instagram launched the power to put up a couple of picture in a single put up, manufacturers have actually stepped up their storytelling sport with carousel posts!

But for those who’re working low on unique content material, you should utilize inventory pictures on Instagram to create carousels that inform your model’s story too.

A great way to start out a carousel put up is to convey individuals in with a extremely impactful picture that captures a viewer’s consideration.

Next, use the next posts to maintain them engaged. You might need to intro your carousel with a panorama or scenic picture, then observe with a quote or a product shot. Even with simply three posts, you’ve a gallery that tells a stronger story than utilizing a single picture.

Ready to get posting? You can schedule your carousel posts with Later! It’s accessible on all Later paid plans, beginning at $9/month.


Using Stock Videos on Instagram Tip #7: Add Backgrounds to  Promo Videos

Promotional movies don’t have to be boring and sales-y!

If you’ve one thing you need to inform your viewers, make your video message as fascinating and interesting as doable!

You can use inventory movies on Instagram as a background or as b-roll to your video. For instance, for those who have been a journey firm saying a sale, it’s possible you’ll need to ship your video message with information on the sale and low cost, plus inventory footage of a household packing their baggage, boarding the flight and arriving at their vacation spot!

Stock movies cowl a variety of genres, so that you’ll positively be capable to discover footage that fits your promotion!

Using Stock Photos on Instagram Tip #eight: Try Color Blocking on Your Feed

You may need noticed the colour blocking pattern on Instagram — a sequence of equally toned photos all posted alongside one another for a specific marketing campaign or product launch. And it seems to be superior proper?

Later jumped on the pattern earlier this yr, however except you’ve a devoted social media editor or graphic designer, creating all that content material generally is a problem. 

Stock Photos on Instagram: Later Colour Blocking Example

Stock Photos on Instagram: Later Colour Blocking Example

To pace up the method and get on board with the colour blocking pattern, you will discover inventory photos, illustrations, and movies all in the identical coloration palette – and it tremendous straightforward!

On Shutterstock, you should utilize the colour selector device to look by the colour you want and discover the inspirational photos faster than ever! It’s an immediate coloration palette and temper board to select from!

Stock Photos on Instagram: Shutterstock Color Selector

Stock Photos on Instagram: Shutterstock Color Selector

Using Stock on Instagram Tip #9: Find Vectors for Instagram Stories

Vectors are a improbable approach to put participating design parts into your Instagram Stories.

Whether you’re on the lookout for cute lightning bolts, cool strains and arrows, or textual content packing containers to focus on your subtitles, vectors can be utilized to amplify your message on every Instagram Stories put up.

If you’re new to enhancing graphics, with Shutterstock Editor, you may take these vectors and add a number of collectively to create Instagram Stories that match to your particular person model or enterprise model and tone!

The photos, movies, and illustrations you select to your Instagram account could make or break it’s progress and success.

Using inventory pictures in your Instagram could possibly be the reply to crafting a robust feed that tells the story of your enterprise, with out having to spend the funds on commissioned art work and content material!

It’s a easy answer that will help you create an Instagram feed that exhibits individuals who you might be as a model or enterprise.

Plan your Instagram feed upfront and create a stunning aesthetic with Later! Sign up at no cost to plan and schedule Instagram posts: 


Written By

Jordan Dyck

Jordan is a contract Photographer and Content Creator based mostly out of Vancouver, British Columbia. When she isn’t travelling or mountain climbing within the mountains, you will discover her writing on her journey weblog at her native espresso store. You can observe her on Instagram at @joordanrenee.