AXA Case Study: Driving Brand Loyalty and Customer Retention for Insurance Brands with Social Listening

While the expansion of insurance coverage weakens globally, APAC continues to be the quickest rising insurance coverage market on this planet. As the urge for food for insurance coverage merchandise stays sturdy in rising markets, insurance coverage corporations in APAC are losing no time to develop their buyer base.

With totally different corporations providing comparable services within the insurance coverage business, it is crucial for AXA to face out in different methods. AXA’s purpose is to be engaged with their prospects all through their buyer journey, and place themselves in a method that resonates with prospects throughout generations. Discover how Digimind Social, our main social media listening instrument, permits AXA to remain forward by delivering partaking content material and experiences.

??Stay Ahead: Cultivate Trust & Build Rapport

In a aggressive panorama, AXA differentiates itself by cultivating belief and rapport with stakeholders, each inner and exterior.

Using Digimind Social, they can produce month-to-month experiences and audits on share of voice, model sentiment, and model fairness in a fuss-free and simple method. This data offers inner stakeholders a transparent and streamlined view of the corporate’s efficiency, permitting sooner and extra knowledgeable resolution making.

A social listening platform additionally permits companies to leverage on traits and insights from social networks, blogs, boards and extra, so they can higher perceive customers wants, needs and ache factors. Having entry to such data permits them to construct relationships and belief with their target market by producing content material or creating merchandise which might be related for customers. That brings us to our subsequent level:

?Be Customer Centric: Identify Needs, Wants and Expectations

Social listening allows AXA to realize a real-time overview of shopper conversations occurring each on-line and offline. Knowing trending matters and key discussions amongst customers permit AXA to develop high quality, partaking and related content material, campaigns and experiences.

With Digimind, the digital engagement group is ready to choose up traits round questions that individuals have on insurance coverage to nurture relationships and enhance buyer experiences. This permits the client care group to develop FAQs for customers to search out solutions to their questions and considerations simply.

In 2018, AXA launched their marketing campaign, ‘Bounce for Good’, to advertise more healthy dwelling. A post-campaign evaluation on social insights and sentiments utilizing Digimind confirmed that the marketing campaign obtained numerous constructive interactions on Instagram. These insights helped AXA higher strategize subsequent digital advertising and marketing marketing campaign launches and focus their advertising and marketing efforts on confirmed methods.

Examples of #BounceForGood

? Influencer Marketing: Identify & Engage the Right Individuals

Influencer advertising and marketing has grown exponentially lately and continues to play a paramount function in lots of corporations’ digital advertising and marketing methods. An business that’s estimated to succeed in $10 billion by 2020, it now takes up a good portion of companies’ advertising and marketing budgets. From enhancing model advocacy and growing consciousness to reaching new audiences and pushing gross sales conversions, there are lots of advantages that include influencer advertising and marketing, for those who do it proper.

AXA makes use of Digimind to determine inner and exterior influencers in addition to macro and micro influencers which have excessive ranges of engagement and interactions with the general public. Top influencers typically have nice rapport with their networks which makes them nice touchpoints to leverage on to extend the attain of campaigns and product consciousness.

Download a duplicate of this case examine for straightforward reference, and to realize additional insights of how social listening can profit insurance coverage corporations.

Interested to search out out extra about how your organization can profit from social listening? Schedule a gathering with our consultants immediately! ??

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