Longtime Partner to Social Walled Gardens Announces New Holding Company to Help Retail Advertising Platforms Take Root
New York, NY, May 14, 2019—Brand Networks, the modern expertise supplier and media options accomplice to the world’s greatest walled gardens, right this moment broadcasts the acquisition of Clickable, and with it, the formation of a brand new holding firm that leverages the tech, expertise, and knowledge of each corporations. The new group, Azalea Commerce, is on a mission to assist retail manufacturers set up self-contained promoting platforms powered by permissions-based, first-party knowledge.
Backed by Private Equity agency AEA Investors, Brand Networks shareholders and a $40M funding from a strategic accomplice, Azalea Commerce is provided to speed up the monetization of transactional, behavioral, and buy knowledge owned by retailers efficient instantly.
The group has shaped in response to important disruption within the media panorama which locations transactional knowledge and the retailers that personal it in a robust new place. Shopper knowledge permits advertisers to foretell future habits and measure promoting outcomes like by no means earlier than.
“To-date, Brand Networks and Clickable combined have generated over $5 billion in advertising demand for the leading programmatic exchanges, publishers and social walled gardens,” mentioned Jamie Tedford, Brand Networks Founder and Chairman of the Board. “Azalea Commerce applies that knowledge and experience to power data monetization for a new category of customers — the retailers now competing in the walled garden economy.”
“The launch of Azalea Commerce gives Brand Networks a strong platform to nourish organic growth of our current lines of business while adding new capabilities for customers and partners,” mentioned Dave Fall, CEO, Brand Networks. “According to recent research from Gartner, CPG marketers will spend $178 Billion on ‘shopper marketing’ this year. Some $55 Billion of this spend is expected to move from in-store to online advertising before 2020. Azalea Commerce is uniquely suited to capitalize on this dynamic and explosive growth market.”
The Clickable acquisition provides new analytics, search, and knowledge merchandise to Azalea Commerce’s programmatic expertise stack, constructed by Brand Networks and enhanced by means of beforehand acquired corporations, SHIFT and Optimal. Additional capabilities in programmatic show, video and related TV had been secured by means of a strategic and unique partnership with Tapad’s media enterprise in 2018.
Azalea Commerce goes to market with 5 choices to serve demand-side companies and model prospects, present writer and platform partnerships, in addition to shopper-centric walled gardens.
Brand Networks, our flagship providing, will proceed because the media companies center-of-excellence, offering social, video, show and search managed companies to companies and types.
Iris by Brand Networks, the award-winning, AI-powered platform offers streamlined automation, optimization, knowledge integration and media planning instruments pushed by AI expertise.
Azalea Consulting, the multidisciplinary crew comprised of seasoned engineers, knowledge scientists, and techniques integrators that collaboratively architect and construct next-generation walled gardens for first-party knowledge homeowners.
GO Local, the native promoting platform that offers retail entrepreneurs the instruments to create native content material and automate hyper-targeted social promoting to drive retailer visitors, native consciousness, bigger basket dimension, and repeat visits.
Shoppably (BETA), the patron advertising and marketing and co-op promoting workflow software that streamlines collaboration between CPG companies and main shopper-centric walled gardens, enabling shopping for of owned stock and “shoppable” adverts from main social platforms.
About Azalea Commerce
Azalea Commerce is a holding firm created to speed up improvement and monetization of recent shopper centric promoting ‘walled gardens’. It integrates 5 core choices that serve demand-side companies and types, present writer and platform partnerships, and rising retail promoting ecosystems. The group is backed by present Brand Networks shareholders and a $40 million strategic accomplice funding.
About Brand Networks
Brand Networks solves the latest and hardest media challenges for the world’s most impactful manufacturers and companies. Since 2005, the corporate has created advertising and marketing and promoting options that mix engineering and experience to make media work throughout each digital touchpoint. More than 1,500 companies belief Brand Networks to develop profitable media methods and ship holistic model experiences throughout social, show, video, related TV and Amazon. The firm is headquartered in Boston with 10 workplaces worldwide.