Brand Networks Simplifies Video Advertising; Launches Cross-Channel Video Solutions

First-of-its-kind providing streamlines video promoting planning, optimization, and measurement throughout digital, social, and OTT/CTV.

BOSTON, July 24, 2019
Brand Networks, the cross-channel managed media software program and companies supplier, in the present day launched cross-channel video options that simplify video promoting throughout digital, social, and OTT/CTV platforms. These new options leverage Brand Networks’ automation software program and in-house workforce of consultants to make strategic video promoting—from artistic and planning to marketing campaign optimization and measurement—extra achievable for manufacturers of all sizes.

“With 81% of companies leveraging video as a advertising and marketing device, it’s more and more crucial for manufacturers to make use of video strategically and effectively. But on the similar time, video has by no means been tougher to grasp,” says Dave Fall, CEO of Brand Networks. “Running a cohesive digital video campaign across Amazon OTT, YouTube, Hulu, Facebook, and others is incredibly tricky. Each platform has varied video formats, unique targeting capabilities, and inconsistent metrics. With a handful of solutions out there to support isolated components of video campaign success, we felt it was time to bring all elements of cross-channel video advertising under one roof.”

By growing entry to the fast-growing pool of video stock, Brand Networks is equipping the following era of promoting leaders with the instruments and experience wanted to face out from the gang. Over the previous a number of years, video has turn out to be a staple in advertising and marketing budgets; eMarketer predicts that video advert spending will improve by 62.1% between 2019 and 2023. However, growing funding in one thing so numerous additionally poses threats to buyer expertise. 

To minimize by the noise and unify the expertise, manufacturers want savvy consultants and superior promoting know-how to run video campaigns that work collectively to inform a cohesive model story throughout channels.

With trusted automation software program and over a decade of business expertise, Brand Networks’ end-to-end video options present advertisers with all of the capabilities required for creating, planning, optimizing and measuring cross-channel video campaigns by a single associate. The new suite of options contains 5 core elements:  

Cross-Channel Video Inventory: Optimize media combine planning throughout a variety of video stock—together with programmatic stock, social channels, premium video publishers, and OTT/CTV suppliers—to maximise video views and improve marketing campaign publicity. 
Audience Activation: Extend marketing campaign attain with first-party, third-party, and customized viewers information from main suppliers akin to Experian, Oracle Data Cloud, TruSignal, Narrative, and PushSpring.  
Creative Customization: Deliver seamless video experiences by expertly tailor-made video advertisements acceptable for every channel, machine, and goal, creating cohesive and constant model messaging throughout channels.
Media Optimization: Reallocate funds throughout channels primarily based on KPIs, and regulate viewers concentrating on and artistic in realtime to spice up efficiency and enhance ROI.   
Holistic Analysis: Bridge the measurement hole throughout channels with normalized video view metrics to raised perceive every channel’s contribution to marketing campaign efficiency.

Brand Networks Cross-Channel Video Solutions be part of the corporate’s current stack of cross-channel promoting capabilities delivering spectacular outcomes for main companies and types throughout retail, e-commerce, automotive, CPG, and leisure. To guide a gathering about Brand Networks Cross-Channel Video Solutions, click on right here. To be taught extra about Brand Networks’ automation know-how and Managed Media Services, go to

About Brand Networks

Brand Networks solves the most recent and hardest media challenges for the world’s most impactful manufacturers and companies. Since 2005, the corporate has created advertising and marketing and promoting options that mix engineering and experience to make media work throughout each digital touchpoint. More than 1,500 companies belief Brand Networks to develop successful media methods and ship holistic model experiences throughout social, show, video, related TV and Amazon. The firm is headquartered in Boston with 10 places of work worldwide.