How to Create a Unique Instagram Aesthetic that Fits Your Brand

Your Instagram aesthetic is the very first thing potential prospects will discover once they try your model’s profile. The colours, format, tone, and general feeling of your Instagram web page contribute to an aesthetic that may both achieve you a brand new follower—or ship them working.

A singular and cohesive Instagram aesthetic is not only visually pleasing, however can vastly enhance model recognition and enterprise success. It will convey your model’s voice, persona, and assist your followers immediately acknowledge your content material when it seems on the feed.

While this all sounds nice in idea, truly making a profitable Instagram aesthetic can really feel like a obscure enterprise. We’re right here to assist.

A step-by-step motion plan so you’ll be able to create an Instagram aesthetic that engages your viewers
The shocking means a cohesive Instagram aesthetic can truly increase gross sales
Examples from top-brands with suggestions and methods you’ll be able to apply at the moment

How to create a singular and cohesive Instagram aesthetic

Step 1. Establish your model

Without clicking on a single publish, your Instagram aesthetic provides your viewers a way of who you might be and what makes your model stand out. This makes defining your model an important first step. You might need begun this course of already together with your web site, brand, or bricks and mortar location, however you’ll have to translate your model over to Instagram in a means that is smart to your viewers.

Here’s an inventory of questions to assist information you thru this course of:

Who is your target market? When you perceive who your content material is attempting to talk to, creating your model’s aesthetic turns into second-nature. A luxurious pet clothes retailer in Beverly Hills could have a unique viewers than a Portland skateboard store.
What are your core values? Different manufacturers have totally different priorities that inform their general feel and appear on Instagram. If you’re a climbing provides firm that thrives on nature and sustainable clothes, for instance, your model’s Instagram web page will mirror these values. It doesn’t should be in-your-face, however can present up via coloration selections (extra on that later), content material topics, and any messaging that’s shared via stylized textual content posts.
What’s your vibe? This would possibly sound like a new-age skater dude type of query, nevertheless it’s essential to contemplate. Does your model wish to preserve issues informal and enjoyable? Or minimalist and funky? Do you employ a conversational tone with the occasional swear phrase thrown in? Or are you formal and composed? These questions can all assist set up the kind of ‘feel’ you’re going for.

Step 2. Take coloration critically

Color is the one most essential factor in terms of creating a singular Instagram aesthetic on your model.

Research finds that coloration influences shopper shopping for selections by round 85%. Not solely that, however coloration will increase model recognition by 80%. Making the precise coloration selections on your Instagram posts can truly impression your backside line.

There are some ways to make use of the ability of coloration to develop your Instagram aesthetic. If you have already got an internet site, brand, and a presence on different social networks, use your pre-established model colours.

Once you’ve picked your colours, incorporate them into your content material. This doesn’t should be apparent, however relatively a sure tone or coloration household to stay to. Once you begin doing this, you’ll discover how cohesive your Instagram web page begins to look. Even if the content material isn’t equivalent from publish to publish, a uniform coloration palette is of course pleasing to the attention and can deliver your web page collectively.

Consumers decide a model inside 90 seconds of seeing it for the primary time — and as much as 90 p.c of this judgement is predicated on coloration. Make certain your model colours assist form your general model voice. For instance, a happy-go-lucky youngsters’s daycare won’t wish to have a very darkish and dreary feed.

Choosing your Instagram web page colours might be tough, however the next suggestions might help:

Create a Pinterest temper board. Start saving Pins that encourage you or are related to your model to a Pinterest board. For instance, for those who’re a washing go well with firm your Pinterest temper board might need images of the seaside, palm timber, picnic scenes, pool events, and sunsets. Certain imagery will entice you greater than others, so pay attention to any coloration patterns you see popping up within the content material you save.
Create a coloration palette. If your model doesn’t have already got a coloration information, it’s time to get one. Find six or much less colours which you can decide to utilizing all through your content material. Reference this group of colours anytime you create content material, whether or not that’s within the type of a photograph, video, or text-based publish. Make certain at the least considered one of your established colours are current in your publish to make sure your Instagram aesthetic is constant. If you don’t know the place to begin, the free on-line device My Insta Palette reveals you the most-used colours in your feed. If you discover a theme, select your colours from these choices. As you create content material shifting ahead, stick with your chosen palette.

Step three. Discover the ability of enhancing

If you’ve ever seen an Instagram web page that appears to have all the precise elements however someway simply doesn’t work, you’ve seen the ability of enhancing.

The most cohesive Instagram aesthetics could have their enhancing type down pat. There’s no flip-flopping between darkish and moody pictures and lightweight and brilliant content material. It all appears as if it was created on the identical day and in the identical gentle.

The easiest method to make sure your Instagram aesthetic is constant is by enhancing your images with presets. Instagram presets are premade filters you’ll be able to apply to your images utilizing an enhancing program like Adobe Lightroom. You’ll now not should fiddle round for hours attempting to recollect precisely how a lot brightness you often add to your images.

Presets do all of the onerous give you the results you want. They make sure you don’t spend hours enhancing posts one after the other.

Get free professionally-designed Instagram presets—and learn to use them—with our step-by-step information.

Step four. Plan, plan, plan

Once you’ve nailed your colours and enhancing type, it’s time to plan out your Instagram feed. You need your Instagram web page to look considerate , and planning it out fastidiously is the best way to try this.

When you propose out your feed, you’re in a position to see what posts look finest subsequent to one another—and what posts don’t. You’ll be capable to inform the place you want one other hit of your model’s dominant coloration, and the place you possibly can stand so as to add a lighter hued picture to the combo.

This could sound like a time-consuming process, however we promise we wouldn’t try this to you. Planning out your Instagram feed may truly prevent time, to not point out improve your general aesthetic.

Free instruments like Planoly allow you to drag and drop with out truly posting something till you’re prepared. Once you’ve deliberate out the place you need every thing to go, you should use Hootsuite’s Instagram scheduling characteristic to avoid wasting your self much more time.

Step 5. Don’t simply cease at your feed

You did it. You have a singular and cohesive Instagram feed. You can’t cease right here, although.

Imagine in case your favourite vegan ice cream place randomly launched one meaty possibility? You’d really feel thrown off and confused.

If you might have a surprising and constant Instagram feed, however different elements in your web page don’t match, your viewers would possibly marvel what’s occurring.

place to begin is together with your Instagram Stories. Once you’ve established your Instagram aesthetic, create a method information so you might have one thing to discuss with when creating Stories content material. It may also assist anybody else who posts in your account sooner or later align together with your look and tone.

Here’s methods to create an Instagram Stories type information. Using Instagram Stories templates is one other fast and straightforward option to degree up your Stories consistency—with out making them boring.

Another small change that has a huge impact on the feel and appear of your Instagram web page is your Stories Highlights covers. When you select colours and icons for these covers that match or praise your model colours, you add an additional visually-pleasing component to your profile. Find out methods to create your personal flawless Instagram Stories Highlights covers or obtain our professionally-designed premade ones.

Instagram aesthetic concepts

Now that you understand how to develop your Instagram aesthetic, it’s time to get impressed.


Recess Instagram aesthetic

Recess is a glowing water model that has taken what may have been a boring product and made it fully enchanting via their Instagram presence.

The firm applies their irreverent and humorous model voice to their Instagram content material in a means that is smart. With a particular coloration palette (lavenders, rosie pinks, and lightweight tangerines), Recess shares illustrations, textual content posts, and artistic product pictures.

Key takeaway: Don’t stick to 1 kind of content material. When you employ a cohesive coloration palette you’ll be able to share an assortment of content material varieties and themes. Recess shares images oftheir cans subsequent to a textual content publish sharing a authorized message. Because the colour palette is cohesive, it really works.

Almost Makes Perfect

Almost Makes Perfect Instagram aesthetic

I observe life-style blogger Molly Madfis each for her hilarious humorousness, and to see how she’s going to include her impartial palette into each publish.

While it could be apparent in terms of inside design posts, Molly is ready to deliver her impartial coloration scheme into images of her son, different topics of her images, and her Stories Highlights covers.

Key takeaway: Tie your total web page collectively. When you realize precisely what colours signify your model finest, incorporate them into the remainder of your web page. The impartial palette of @almostmakesperfect’s Instagram Stories Highlights would look misplaced on one other web page, however mix into her general coloration scheme completely. A minimal strong coloration on her Instagram Stories Highlights set the tone for her web page.


Hostel World Instagram aesthetic

Hostel and journey firm Hostelworld had a problem on their palms when it got here to creating their Instagram aesthetic.

With their imagery specializing in so many various areas around the globe and counting on a number of user-generated content material (UGC), they needed to discover a option to tie all their content material collectively. They got here up with a artistic answer that many different manufacturers can put to make use of: a graphic stamp overlay.

Key takeaway: Use a template or add a digital stamp or visible component to your content material (the free on-line device Canva is nice for this). Hostelworld was in a position to take content material that didn’t have a lot else in widespread, and add a graphic component that ties all of it collectively. A characteristic like this makes your content material immediately recognizable to your viewers, too. Think of it like your model’s Instagram signature.

Unico Nutrition

Unico Instagram aesthetic

When you consider a typical protein powder, you would possibly image a giant black tub with uber-masculine branding. Unico Nutrition is totally different and their Instagram web page displays that. With variety on the forefront, Unico options a number of colourful images, brilliant and joyful imagery, and a lighthearted vibe.

Key takeaway: Know your viewers. Unico is aware of that their viewers is energetic, lively, and younger. They developed a brilliant and artistic Instagram aesthetic that stands out from most different diet complement manufacturers however nonetheless displays their distinctive model voice.

Bohème Goods

Instagram aesthetic Boheme Goods

Bohème Goods is a web based classic store that options used decor, clothes, and equipment. With a really established model and coloration palette, proprietor Sarah Shabacon brings her signature type to the store’s Instagram web page.

Aside from the deliberate coloration scheme, the constant enhancing type provides a way of instantly-recognizable heat to the Instagram aesthetic. Bohème Goods isn’t about being blindingly brilliant, new, and classy, however relatively a refined means of gradual dwelling. The web page’s enhancing type displays this.

Key takeaway: Choose the precise enhancing type on your model. Even although a light-weight and whitewashed aesthetic is extraordinarily standard amongst inside designers and life-style manufacturers nowadays, Bohème Goods’ is aware of that isn’t proper for his or her web page. The barely moodier and aged 70s look aligns with the model higher.


Flamingo Instagram aesthetic

Flamingo is a physique care firm that focuses on hair elimination. They have a lighthearted, recent tone that reveals up of their Instagram web page.

Selling razors, waxing instruments, and private care lotions, Flamingo makes use of their Instagram web page to narrate to those merchandise. From there, they’ve developed a person aesthetic that retains their product high of thoughts, however not in-your-face. Rather than simply displaying numerous pictures of razors, Flamingo makes use of coloration and themes to create cohesion.

Key takeaway: Choose a coloration scheme and Instagram aesthetic that’s associated to your product. Flamingo’s use of water and the colour blue is smart for his or her model with out displaying the identical boring imagery again and again. Think about how your prospects use your services or products (with Flamingo, it’s within the bathe or bathtub after which earlier than a pool or seaside) and what these conditions have in widespread (water, towels, and so on.). Once you perceive the best way your buyer is interacting together with your model, you’ll be able to work out the colours and pictures that the majority precisely signify who you might be.

With so many manufacturers on social media, the precise Instagram aesthetic might help set your model aside and stand out from the remaining. With the information and examples above you’ll be able to set up a singular and cohesive Instagram aesthetic—no design diploma required.