Facebook Blueprint is an e-learning platform that provides free, self-paced programs on Facebook and Instagram promoting.
Since its launch in 2015, greater than two million individuals have enrolled in at the least one of many 75 on-line programs out there. In the United States, greater than 160,000 small companies have skilled with Facebook Blueprint. And by 2020, the Facebook promoting certification platform is anticipated to coach 250,000 extra.
If you’re seeking to improve your Facebook promoting abilities, Facebook Blueprint could also be a good selection—relying on the place you’re in your advertising journey.
We’ll go over the Blueprint fundamentals you need to know earlier than you determine to enrol.
Bonus: Download a free information that exhibits you easy methods to save money and time in your Facebook adverts. Find out easy methods to attain the suitable clients, decrease your cost-per-click, and extra.
What is Facebook Blueprint?
Facebook Blueprint is a free on-line coaching program for promoting on Facebook and Instagram.
It contains over 90 programs. Most of them could be taken in 15-50 minutes. All you want is a Facebook log-in to begin studying.
Facebook Blueprint is a helpful approach for digital entrepreneurs to remain on prime of Facebook’s evolving portfolio of instruments and advert codecs. Courses could be significantly useful for those who’re seeking to grasp a selected ability or obtain an goal, from producing results in selling an app.
Courses are up to date repeatedly, particularly when new options are rolled out. The Blueprint catalog gives a spread of newbie and intermediate programs throughout the next classes:
Get began with Facebook
For newbies to Facebook advertising there are 13 newbie courses that can assist you get began. Course subjects on this class embrace:
Creating a Facebook Page
Promoting Your Business From Your Facebook Page
Ad Policies for Content, Creative, and Targeting
Get began with promoting
This newbie and intermediate vary class covers all the pieces from Billing, Payments and Tax Information to an Ad Auction and Delivery Overview.
Learn superior shopping for choices
The three superior shopping for programs concentrate on Facebook and TV, and attain and frequency campaigns.
Target the suitable viewers
Facebook is all about focusing on, which is why Blueprint gives 11 programs on easy methods to hone in in your goal market with Facebook instruments.
Learn methods to construct model and marketing campaign consciousness with 9 newbie to intermediate stage programs.
Discover a wide range of methods you’ll be able to improve model consciousness on Facebook, from in-stream video adverts, to Facebook occasions, or particular gives.
How to seize leads throughout gadgets, and throughout on-line and offline environments, is roofed on this part.
Promote my app
There are quite a lot of methods to market apps on Facebook. Facebook Blueprint has 5 programs to introduce you to them.
Increase on-line gross sales
Learn easy methods to increase gross sales on-line with programs like Closing the Deal with Conversions and Enhance Your Direct Response Campaigns with Audience Network.
Increase in-store gross sales
Yes, Facebook Blueprint even gives coaching to assist companies drive extra in-store purchases.
Choose advert codecs
Facebook gives a myriad of advert codecs, and new varieties are added usually. Understand the distinction between Story adverts, Collection Ads, Carousel Ads, and extra.
Get inventive inspiration
Courses on this class are designed to encourage advertisers, but additionally to get them onboard with cell advertising. Intermediate and superior programs present you easy methods to optimize inventive for cell, go over greatest practices, and share cost-saving methods.
If you’re operating a number of campaigns, these programs could also be for you. Choose from Business Manager, Edit and Manage Facebook Ads, and Understanding Campaign Performance with Ads Manager.
Measure advert efficiency
Delve into Partner Measurement, Multi-Touch Attribution, Split Testing, and Facebook Pixel so that you’re higher outfitted to trace the efficiency of your adverts.
Learn about Messenger
Beginner, intermediate, and superior programs present you easy methods to get what you are promoting began on Messenger, construct out the Messenger expertise, and extra.
Learn about Instagram
Everything Instagram is roofed on this part of Facebook Blueprint, from How to Buy Instagram Ads to Instagram Ad Formats.
Distribute and monetize content material
This class could be the most numerous. Some programs train you easy methods to earn cash on Facebook, whereas others discover how journalists can use the platform and easy methods to shield content material rights.
Beyond Facebook Blueprint e-Learning
In addition to Facebook Blueprint e-Learning, there are two further tiers to official Facebook adverts certification and participation:
Blueprint e-learning: A free collection of programs that cowl the completely different sides of promoting on Facebook and Instagram. When completed, individuals obtain a PDF certificates of completion.
Blueprint Certification: Basically a Facebook adverts certification. It’s an examination course of that checks your Facebook promoting IQ and gives certifications and badges. These superior exams have to be scheduled, and are graded on a scoring system that requires a rating of 700 to cross.
Blueprint Live: A full-day, in-person workshop for these on the lookout for a extra hands-on strategy to growing Facebook promoting methods. These classes are at present invitation-only.
Who ought to take Facebook Blueprint?
Facebook Blueprint programs are designed to be useful to anybody desirous about advertising on the platform. Those specializing in social media and digital advertising at promoting and communication businesses are good candidates for programs.
Because it’s free and distant, Facebook Blueprint may be useful to small companies and not-for-profits. Aspiring consultants within the job market may discover Facebook promoting certification useful within the job hunt.
When is Facebook Blueprint Certification price it?
If Facebook promoting is your major focus, then Blueprint certification is a good suggestion.
That’s very true for many who aspire to make Facebook experience their very own skilled model.
For a much bigger image understanding of the place Facebook matches into the digital advertising ecosphere, take into account Hootsuite Academy’s Social Ads course. Hootsuite Academy is good for normal practitioners and all-round social media consultants seeking to grasp multitasking with multichannel methods.
Prove (and enhance) your social media promoting abilities by taking Hootsuite Academy’s industry-recognized Advanced Social Advertising course.