How to Grow Your Instagram Following with Instagram Stories (Free Video!)

If you wish to get extra followers and enhance engagement on Instagram,  Instagram Stories could possibly be the important thing to rising your Instagram following.

400 million folks tune in to Instagram Stories on daily basis, so in the event you’re not posting recurrently, you’re lacking out on the possibility to develop your following and increase your online business gross sales.

Instagram Stories is a simple, efficient, and free strategy to hold your followers engaged along with your model, however do you know tales can even enable you get extra followers, too?

Learn the way to use stickers, hashtags, and hyperlinks in your tales to develop your Instagram following and keep a loyal, engaged following on this free video from Instagram professional and educator Alex Tooby: 

How to Grow Your Instagram Following with Instagram Stories

Until now, you might need been specializing in rising your  Instagram following by way of nice pictures and captions, however now it’s time to place some vitality into your Instagram Stories!


Because on daily basis, 400 million folks faucet by way of tales, and one-third of essentially the most considered tales are posted from a enterprise account — that makes Instagram Stories a simple, and efficient strategy to introduce your model to a brand new, or wider viewers.

Because of the ‘limited’ nature of a narrative, persons are tremendous engaged and considering its content material as a result of they comprehend it gained’t be round after 24 hours.

Grow your account with Instagram Stories: Alex Tooby

Regularly sharing content material on Instagram Stories – whether or not it’s some behind-the-scenes footage, an unique preview or simply snippets of your normal feed content material – opens up a lot of new alternatives to develop your account.

It additionally helps you construct stronger relationships along with your followers, and stand out from the competitors!

Building a technique for Instagram Stories doesn’t should be advanced or time-consuming. In truth, following these three simple steps will enable you develop your following, increase your account and fine-tune your Instagram Stories for the longer term!

Ready to get began? Let’s dive in:

Step #1: Reach a Wider Audience and Grow Your Following With Instagram Stories Stickers

Adding stickers to your Instagram Stories is like including a jetpack your posts – it accelerates their engagement by getting your Instagram Stories in entrance of extra viewers!

There’s lots of various kinds of stickers, and when you in all probability can’t use all of them on the similar time, it’s best to goal to make use of one or two stickers the place doable. Here’s just a few to check out:

The Location Sticker:

Just like an Instagram put up, you’re in a position to tag a location in your tales with the situation sticker. This could possibly be the town you’re in, the restaurant you’re consuming at, or your individual enterprise’ location!

Grow your account with Instagram Stories: Location Sticker

Grow your account with Instagram Stories: Location Sticker

When you click on on a location in Instagram, along with seeing the common feed posts, there’s now additionally a stay story for that location, too!

So by tagging your location, you’re giving your account the chance to be featured in that location’s story, which might imply new eyeballs in your content material and end in extra Instagram followers.

You don’t essentially should be in that actual location so as to add the sticker, so it’s value fascinated about occasions or places that may be of curiosity to your viewers.

The Hashtag Sticker:

You can add as much as 11 hashtags to an Instagram story, and similar to location tales, an Instagram person can watch the tales posted below that tag, even when they’re not following you but.

Be selective along with your Instagram Stories hashtags, and goal to make use of hashtags which have round 5k – 500okay posts below it so that you’re not posting to an already saturated stream.

If you’re fearful about cluttering your story along with your hashtags, you possibly can pinch the display screen to scale back the textual content measurement, and conceal it below a GIF or sticker!

The Mention Sticker:

If you wish to tag somebody in your account, you should use the point out sticker to let a person know you’ve featured them in a put up, or in the event you suppose it’s of curiosity to them.

You can tag as much as 10 customers in every story, however bear in mind to maintain your tags related to customers within the story, in any other case it might look spammy.



By mentioning manufacturers or function accounts in your Instagram Stories, you’re additionally giving your self the chance to get re-posted to their story.

If your content material is partaking sufficient, this might lead folks to take a look at your profile and comply with you!

Optimizing your Instagram Stories posts with stickers is a extremely easy trick to boosting your viewers and enhancing your possibilities of being found by new, and potential followers.

Step #2: Improve Your Business Traffic and Sales with Instagram Stories

Once you begin utilizing the correct stickers in your posts, you’ll in all probability begin to see progress in your viewers and engagement ranges.

But don’t let all these views go to waste – it’s time to begin directing your viewers to the place you need them to go, like your web site, on-line retailer, weblog or to enroll to your mailing listing!

One of the best methods to information viewers off the Instagram app and onto your web site is through the use of swipe up function. Any Instagram Business account over 10okay followers can hyperlink out to an exterior web site of their Instagram Stories, you simply want so as to add the hyperlink when you’re drafting your put up.



You might attempt posting a testimonial a couple of product you provide and linking to that product with the swipe up hyperlink, or provide a freebie to viewers who comply with the swipe up hyperlink to go to your web site or be part of your mailing listing.

The potentialities are limitless, but it surely’s vital to be strategic along with your swipe up hyperlinks.

Don’t simply hyperlink to the homepage of your web site each time you put up — be particular with the place you wish to direct your site visitors and ensure you have a powerful call-to-action along with your story textual content or video.

If you don’t have the swipe up function (don’t fear, you’ll quickly attain 10okay – Later has a lot of free on-line programs that will help you get there!), it’s essential be beneficiant with the data and experience you’re sharing by way of your tales.

Grow your account with Instagram Stories: Example Stories

Grow your account with Instagram Stories: Example Stories

Share data and recommendation that your viewers can implement immediately. The extra you possibly can share, and assist your viewers, the extra belief and reciprocity you’ll construct along with your followers.

Once you’ve constructed up that belief and act as an authority in your topic space, your viewers will probably be extra prone to go to the hyperlink in your bio for extra data, even when it does take just a few additional clicks!

If you wish to study extra about Instagram Stories and take your technique to the following stage, try Alex Tooby’s new on-line course, Success by Story right here!

Step #three: Learn About Your Audience with Instagram Stories Polls and Questions Stickers

The wants and needs of your Instagram viewers are consistently evolving and altering. So it’s vital to verify in with them and hearken to what they want out of your Instagram Stories and feed too.

One of one of the best methods to gauge what your viewers is considering, or how one can higher serve them, is thru Instagram’s ballot and query stickers.

With a ballot or query sticker, the responses offer you quick, real-time solutions and entry to your followers’ core pursuits.



Posting a query sticker additionally results in a great increase in engagement as your followers begin replying to your messages, and this may play into Instagram’s algorithm. If you are feeling like your engagement is dropping, having common Q&A classes along with your viewers is a pleasant strategy to get it again on observe, whereas additionally listening to out of your followers.

Instagram Stories Polls are additionally highly effective instruments relating to gaining insights into your viewers, by way of a easy sure/no query! For instance, you might ask in case your viewers can be prepared to pay $10 for a web based course your internet hosting in your web site.

If a follower responded ‘yes’, you possibly can DM them the direct hyperlink to the course. Or if the vast majority of responses come again with ‘no’, pop a query sticker in your subsequent story to see how a lot they might be prepared to pay!

If you’re scheduling your Instagram posts with Later, do you know which you could observe and measure your Instagram Stories analytics too?

To enable you optimize your tales, determine your greatest performing content material, and get extra views, Later now presents Instagram Stories analytics! And in contrast to the analytics within the Instagram app, which solely saves your tales metrics for two weeks, you’ll be capable to analyze as much as three months’ value of Instagram Stories with Later!

With Later Analytics, you possibly can observe and rank tales by impressions, attain, completion charge, common views per person, and the variety of replies every story obtained. So with just some clicks, you possibly can simply discover your greatest performing Instagram Stories content material and construct a technique primarily based in your findings!

Note: As an Instagram Partner, Later makes use of the Instagram API for all Instagram analytics, which doesn’t embody information for swipe ups, profile clicks, or sticker faucets in tales. 

Upgrade to a Later paid plan for entry to Instagram Stories analytics and all the opposite Pro Analytics options, like engagement charges, viewers analytics, and monitoring. 

Instagram Stories is an incredible function if you wish to develop your following, however it’s essential be strategic with every put up.

Make positive you’re using the entire nice options in Instagram Stories, creating partaking content material and sharing data that’s helpful to your viewers. All this, plus listening to suggestions out of your viewers, is every part it’s essential develop your account with Instagram Stories and increase your online business.

Ready to develop your online business with Instagram? You’ll want an Instagram advertising and marketing platform like Later that will help you plan your feed, schedule posts, optimize your analytics, and extra! Sign up without cost: