How to Host a Successful Snapchat Takeover in 9 Easy Steps

Almost 80 p.c of 18- to 24-year-olds are actually on Snapchat. Most go surfing every day, which makes mastering the platform a should for a lot of entrepreneurs. Hosting a Snapchat takeover is a good place to begin.

A Snapchat account takeover is when a social media influencer creates a Story on a model’s account. Brands prepare these promotions upfront and (normally) pay the influencer. They’re an efficient approach to construct a Snapchat following, promote merchandise, and extra.

In this put up, we’ll share every little thing it’s good to learn about Snapchat takeovers, together with:

How takeovers assist companies and influencers
How to host one in eight easy steps
Examples of manufacturers which might be doing it proper

What are you ready for? Let’s “snap” to it!

Bonus: Download a free information that reveals the steps to create customized Snapchat geofilters and lenses, plus recommendations on use them to advertise your corporation.

Why run a Snapchat takeover?

Takeovers are getting a number of traction proper now. From Vogue to Nickelodeon, increasingly more manufacturers are investing on this development.

Here are only a few methods Snapchat takeovers profit each companies and influencers:

Gain followers

Growing an viewers is among the primary advantages of a Snapchat takeover.

When an influencer “takes over” a model’s account, they don’t simply create a narrative. They additionally promote the takeover to all their followers. That can imply 1000’s of recent eyes in your model’s account.

This profit goes each methods. A Snapchat takeover additionally lets the influencer construct their viewers.

Ideally, each the influencer and the model will finish the day with extra followers.

Diversify your viewers

Snapchat account takeovers don’t simply have an effect on what number of followers you could have. They additionally affect what sort of customers you’re reaching.

Are you launching a brand new services or products? Branching into ladies’s put on? Find an influencer whose viewers matches your goal demographic. The proper influencer will enable you faucet right into a market you wouldn’t have entry to in any other case.

Again, this profit applies to influencers too. Snapchat takeovers are win-win for everybody.

Show your model’s private aspect

Great Snapchat takeovers are uncooked, unpolished, and private. They really feel genuine, which helps construct belief in your model.

Take MedSchoolPosts’s One day within the life sequence, for instance. Each takeover provides a behind-the-scenes have a look at a medical skilled’s profession.

“Insider” tales like these assist followers really feel extra linked to your model. Plus, they provide worthwhile data that followers can’t discover elsewhere.

Build connections

You by no means know who you’ll meet throughout a Snapchat takeover.

You may uncover a market you hadn’t thought of earlier than, for instance. Or join with an influencer who’d be good on your subsequent promotion. Even swapping contact data with professionals in your business may be helpful.

Takeovers could be a highly effective networking alternative for influencers and companies alike.

Promote information, merchandise, or occasions

Snapchat takeovers are an ideal technique for launching one thing new. They’re a easy approach to drum up buzz round merchandise, companies, or occasions.

Choose an influencer who’s acceptable for no matter you’re selling. Ask them to spotlight the launch of their story. Offer a particular follower low cost to achieve further traction.

You may even use takeovers for publicity campaigns.

Gucci did this very well a few years in the past. Singer Florence Welch had agreed to turn out to be its Brand Ambassador. The model obtained mannequin Alexa Chung to interrupt the information in a Snapchat Takeover—with superior outcomes:

Make cash

For some influencers, Snapchat takeovers assist pay the payments.

Average charges begin at $500 a narrative, in accordance with Snapchat influencer Cyrene Quiamco. Influencer charges differ. Some could forgo money altogether and settle for an in-kind cost as a substitute. It all will depend on the dimensions of their following and the character of the takeover.

Whatever you choose, do not forget that truthful cost is vital to profitable influencer advertising and marketing. Make certain the ultimate fee works for each you and the influencer.

How to run a Snapchat takeover in 9 steps

So what does it take to nail a Snapchat takeover? Success can look fairly totally different from model to model. But there are some fundamentals that each marketer ought to know.

If you’re new to the Snapchat, take a look at our newbie’s information earlier than diving in. Otherwise, learn on. These eight easy steps have gotten you coated.

Step 1: Set “SMART” objectives

Great social media campaigns begin with nice objectives. Get clear on what you wish to obtain earlier than you begin planning your Snapchat takeover.

The finest social media objectives observe the “SMART” framework:

Specific: Clear, exact objectives are simpler to attain.
Measurable: Identify metrics so to monitor your success.
Attainable: Make certain you aren’t setting your self up for unimaginable feats.
Relevant: Tie your objectives to your bigger enterprise goals.
Timely: Set deadlines to maintain your crew on monitor.
Say you wish to run a Snapchat takeover to advertise an upcoming occasion. First, determine precisely what number of seats you wish to fill: 50? 100? 500? Then, create a singular low cost code to see what number of tickets the marketing campaign sells.

Toploft Clothing took benefit of this technique in a previous marketing campaign. They used a reduction code to advertise their takeover and monitor its success.

We have an thrilling snapchat takeover! Follow alongside and get a particular low cost code at the moment! pic.twitter.com/OSlnGH727x

— toploft clothes (@toploftclothing) March 20, 2017

Step 2: Choose the proper influencer

Leave your self no less than a couple of weeks to pick an influencer on your takeover. Finding the correct individual can take a number of time and cautious sleuthing.

Here are some finest practices for selecting an ideal influencer:

Seek out influencers who align together with your model’s values. Consider their tone and aesthetic. Choose somebody your viewers can relate to.
Scope out their followers. Assess whether or not their viewers demographics make sense on your model. Have the influencer present detailed demographic info, if doable. (Snapchat Insights may help with this).
Watch out for vainness metrics, like their Snapchat Score. This metric may give you a way of their affect. But different elements, like view time, are sometimes extra essential.

Once you’ve recognized a couple of candidates, spend a while on their accounts. Watch their tales and see who interacts with them. Ask your self the next questions as you go:

How does the influencer relate to their followers?
How engaged are their followers?
How does the influencer talk? Make certain their model and voice align with your individual.

If you’re nonetheless not sure begin, hiring an influencer advertising and marketing company is an possibility too.

Remember, an influencer doesn’t need to be well-known to be partaking. Schools like Nova Southeastern University usually ask college students to host their Snapchat takeovers. These private tales are recent and relatable. They’re an effective way to recruit new college students—and quite a bit cheaper than celeb takeovers!

Step three: Set the time and date

Timing is simply as essential on Snapchat as it’s on different platforms.

Our common finest practices for when to put up on social can get you began. But Snapchat advertising and marketing can be distinctive in a number of methods. For instance, customers spend about 30 minutes a day on the platform. They have a tendency to go to in brief bursts—about 20 occasions each day. Keep this in thoughts when planning your marketing campaign.

The very best timing on your Snapchat takeover will rely on the next elements:

What time of day is the influencer’s engagement highest? Weekdays or weekends? Mornings or evenings?
How lengthy is their common view time? This will have an effect on the best size of the takeover.
Where does their viewers stay? Use the suitable time zone whenever you plan.
Can you time your takeover with an upcoming occasion? Parties, product launches, and holidays can all assist generate buzz.

Use your host’s Snapchat Insights to entry the knowledge you want. Always verify the timing works for them earlier than finalizing the schedule.

Step four: Coordinate with the influencer

Create a advertising and marketing marketing campaign plan with a transparent timeline. Give your self no less than per week (ideally two) to advertise the Snapchat takeover.

Make certain you and the influencer are each on the identical web page. Provide them with key copy factors to reference throughout their story. Set clear expectations for when and the way usually they need to promote the takeover.

Organization is further essential when selling particular occasions. Give the host any related particulars effectively upfront. Time, location, and web site hyperlinks are all important.

Step 5: Promote the takeover

Cross-promoting your Snapchat takeover is a should. Share the information throughout all social platforms, optimizing your message for every channel.

Make certain your influencer does the identical. An excellent takeover host will inform their viewers to:

Tune in on the agreed date and time
Follow your model on Snapchat
Check out any companion manufacturers you’re collaborating with.

Step 6: Give the influencer inventive management

Once these logistics are in place, let go of the reigns!

Authenticity is vital to any efficient Snapchat takeover. Avoid scripted copy. Let the influencer share their story with the non-public flare their followers know and love.

Step 7: Enjoy the takeover

On the day of the Snapchat takeover, give the influencer entry to your model’s channel.

Then, tune in and monitor the marketing campaign. Does the influencer’s story align together with your model? Does it embody all of the copy factors you agreed upon?

Note any engagement you discover throughout the takeover. Jot down key factors that labored effectively (or didn’t work in any respect).

Remember, Snapchat erases tales inside 24 hours. Take a number of screenshots and obtain the story ASAP so you possibly can reference it later.

Step eight: Document your successes

You’ve put in all of the arduous work. Now it’s time to reap the advantages!

Repurpose your content material in order that others can entry it. Post a video of the Snapchat takeover in your weblog, web site, or YouTube channel.

Repurposing your story is about greater than free content material. It’s additionally an effective way emigrate followers out of your different channels to your Snapchat account. Plus, Google sees movies as “high quality” content material. That means they may help enhance on-page search engine marketing.

SoccerAM does this very well. The model posts all its high Snapchat Takeovers on YouTube, with superior outcomes. This video has greater than 150,000 views!

Step 9: Analyze and mirror

When every little thing’s completed, it’s time to take inventory. What did you be taught? What would you do in another way subsequent time?

Create a social media report back to doc the marketing campaign. Incorporate any highlights, screenshots, and suggestions for future. Use Snapchat Insights to report on related Key Performance Indicators (KPIs). Even for those who nailed the takeover, there’s at all times room to do higher.

Congrats! Your first Snapchat takeover is behind you. Relax, get pleasure from, and have a good time your success.

Examples of profitable Snapchat takeovers

Need some inspiration earlier than tackling your first takeover? Check out these 5 manufacturers who’re doing it proper.

1. Irene Kim’s Seoul Fashion Week Snapchat Takeover for Vogue

In this takeover, trend mannequin Irene Kim takes followers behind the scenes at Seoul Fashion week.

What makes this takeover so nice is Irene’s loveable character. Vogue lets her inform the story in her personal approach. Irene’s cute filters and emojis add an superior private contact.

2. “Simba” from The Lion King (Jelani Remy)’s Snapchat Takeover for the Tony Awards

Getting a Disney character to star in a takeover received’t work for each model. But for the Tony Awards, nothing may very well be a greater match.

Broadway celeb Jelani Remi’s story has all the weather of an ideal takeover. It’s hosted by an influencer the Tony Awards’ viewers will love. It’s private and fascinating, however consists of clear shoutouts for the model.

Jelani even shares a heartfelt plug on the finish of the takeover. He tells his followers how he used to dream of successful a Tony Award as a child. This touching second makes the story really feel extra genuine.

three. Wellback and the OX’s Snapchat Takeover for Arsenal F.C.

Snapchat takeovers are big within the soccer business. Arsenal Football Club is only one of many manufacturers profiting from the platform.

Soccer gamers Danny Welbeck and Alex Oxlade-Chamberlain host this superior behind-the-scenes story. They’re uncooked and private, giving followers an insider have a look at life on the crew. They additionally embody a number of CTAs: one within the center, then one to seal the deal on the finish.

four. Make It Pop Snapchat Takeover for Nickelodeon

This upbeat takeover options the complete solid of Make It Pop.

Although the story is branded, Nickelodeon provides the hosts a number of inventive management. Each solid member chimes in with their very own distinctive voice. The result’s enjoyable and private—an ideal match for Nickelodeon’s younger viewers.

5. MumsInTech Snapchat Takeover for VarietyInTech

Makers Academy began a venture referred to as #DiversityinTech a couple of years in the past. The purpose? To create a extra inclusive expertise business.

The model used Snapchat to spotlight various professionals within the tech sphere. This takeover featured a day within the life with the workers of Mums in Technology.

The takeover is nice for a number of causes. The model cross-promoted the marketing campaign upfront on Twitter and Medium. The story itself is heat and relatable, and seeing actual mothers at work is inspiring. The lovable infants don’t damage both!

Bonus: Download a free information that reveals the steps to create customized Snapchat geofilters and lenses, plus recommendations on use them to advertise your corporation.