Whether you’ve been utilizing Instagram for a number of months or a number of years, it’s by no means a nasty time to run an Instagram audit!
Think of it like spring cleansing for social media: an Instagram audit is a chance to make sure that your Instagram account is aligned with your enterprise objectives, and all that effort you’re placing in is definitely serving to your backside line.
Whether it’s your branding, content material, group engagement, hashtags, or one thing else completely, auditing your account is a good way to reassess your technique and replace your objectives.
Looking to run an Instagram audit however aren’t positive the place to begin?
In this put up, we’ll cowl how one can run your personal Instagram audit in eight simple steps.
Plus, to make issues even simpler, we created a free PDF with all of our Instagram audit questions so you may print it off and check-off your progress! Running an Instagram audit for a shopper? Impress them by handing on this worksheet!
Instagram Audit Step #1: Goals and KPIs
Before you even take a look at your Instagram account, it’s vital to take a step again and assess not solely your Instagram advertising objectives however your enterprise objectives as a complete.
When it comes all the way down to it, your Instagram account needs to be an extension of your advertising and enterprise efforts, and your method ought to mirror that!
Even if your enterprise hasn’t undergone any main adjustments not too long ago, it’s nonetheless price checking that the whole lot is aligned from high to backside.
To kick issues off: what are your present enterprise objectives and do they align along with your objectives for Instagram?
While these objectives is not going to be precisely the identical, they need to be complementary. Your objectives on Instagram ought to immediately assist your enterprise objectives, even when it’s in some small method.
For instance, in case your model is pretty new and targeted on gaining traction along with your goal clients, your Instagram aim might be going to be general follower and engagement progress.
On the opposite hand, for those who’re a longtime ecommerce model, your aim could also be to generate on-line gross sales.
Once your objectives are locked-in, you must make it possible for they’re being measured appropriately, and to do that you want key efficiency indicators (KPIs). So it’s price asking: what KPIs do you employ to outline success?
A KPI is your chosen metric that particularly measures the success of your account. How you identify your KPIs will finally depend upon your enterprise objectives and what you wish to obtain with Instagram.
If your enterprise thrives on group, it’s possible you’ll wish to look to engagements as your KPI on your photograph and video posts to see how a lot they resonate and set off conversations in your posts.
Or in case your general aim is to develop this quarter, you might take a look at your attain metrics to see what number of distinctive eyes see your content material.
Whatever the case, it’s vital that your KPIs are particular, measurable, attainable, related, and time-bound.
If you need assistance choosing the suitable KPIs for your enterprise, take a look at our final information to Instagram analytics for a number of suggestions!
Instagram Audit Step #2: Branding and Voice
Now that you just’ve honed in in your Instagram’s objectives and KPIs, you may start reviewing your branding and voice.
Ultimately, what it comes all the way down to is consistency: your Instagram ought to look, sound, and really feel like the remainder of your advertising channels.
A possible follower ought to be capable of take a look at your Instagram account and instantly get an concept of who you might be and what you must provide. From your Instagram deal with to your Instagram bio, each touchpoint needs to be constant and on-brand.
So to start: do you have got a model model information with a transparent definition of your voice and visible model?
If your model is already established, incorporating your model property into your profile needs to be fairly simple, and would simply be an extension of your current colour palette, photograph edits, model, and tone of voice.
With this in thoughts: do you have got a emblem, colour palette, icons, fonts, and different branding parts — and are these used constantly in your Instagram profile?
Is your Instagram username the identical as your enterprise identify and does it share the similar spelling throughout all different social channels?
Using the identical identify or deal with throughout all your social channels is a good way to spice up your discoverability.
If one among your Twitter followers is aware of you by one identify however you employ a distinct identify on Instagram, you might be shedding out on potential followers, which is an enormous deal for those who’re a small enterprise.
That being stated, generally it’s okay to make use of completely different usernames throughout your channels! But the reasoning needs to be apparent to your viewers. So ask your self: If your username isn’t your enterprise identify, is it simply discoverable and related to your model?
Now, on to your Instagram bio!
While you’re restricted to simply 150 characters, your Instagram bio ought to get to the guts of your enterprise and seize the eye of your viewers. Take a second and reply these questions:
Is your Instagram bio correct and the identical throughout different digital properties?Does your Instagram bio succinctly clarify what your model is/does?Think concerning the phrases that describe your model’s voice. Are these descriptors apparent while you take a look at your profile, bio, and content material?
As along with your username, your Instagram bio needs to be constant, on-brand, and use your enterprise’ tone and voice.
If it isn’t otherwise you aren’t utterly happy, attempt brainstorming some new choices! Write a number of variations of your model assertion, your tagline, and ask another person who’s related to your model for his or her ideas. You is perhaps stunned with what you provide you with!
And bear in mind: as with all issues social media, it’s vital to maintain it easy. The harder you make it for individuals to know what your enterprise does, the much less doubtless they’ll be to faucet “follow.”
You must also take a while to evaluation your web site hyperlink! Because Instagram solely offers customers one clickable hyperlink, which is the hyperlink in your bio, it’s an important piece of actual property. Take a take a look at your present hyperlink and ask: is your vacation spot URL efficient and up-to-date?
If you’re assured in your potential to maintain the hyperlink in your bio contemporary and present, think about swapping the URL once in a while to advertise your newest content material or promotions, like a hyperlink to a product web page or weblog put up.
Because your Instagram Stories Highlights seem immediately underneath your Instagram bio, they’re one other alternative to showcase a cohesive visible identification that aligns with your enterprise and Instagram branding.
For instance, you may incorporate your model colours, fonts, or different model property into your highlights covers.
If you have got Instagram Stories Highlights, are your covers constant along with your model model and Instagram aesthetic?
Just getting began with Instagram Stories Highlights? Then it’s possible you’ll wish to obtain our free covers and icons! You can simply customise them to suit your profile.
Instagram Audit Step #three: Content and Aesthetic
In order to actually develop your Instagram account, you’ll want to constantly put up nice content material.
Of course, consistency doesn’t imply posting the identical content material again and again! What it means is telling a transparent and apparent story to your viewers.
They ought to perceive who you might be and what you must provide, while not having to faucet by way of greater than only a couple posts.
Rather than digging deep into your feed, begin by reviewing what your viewers sees for the primary time they go to your profile web page: your newest 9 posts.
Looking at your feed, do all your posts have a constant colour palette or aesthetic?
Depending in your model, this might imply highlighting one colour (à la Glossier pink, for instance) or it might be a number of comparable colours. Whatever path you resolve to take, simply just be sure you’re constant!
Do all of your posts fall on both the cool or heat aspect of the colour spectrum?
This is rather less apparent than colour palette, however selecting a selected tone on your feed is a good way to construct a constant aesthetic, it doesn’t matter what you put up. There are loads of charts that will help you visualize completely different tones, however at its most simple, hotter colours may have a yellow undertone, whereas cooler colours will look barely bluer.
By taking the time to plan out and curate your Instagram content material, you may simply take your feed from nice to superb!
Do you have got an overarching theme that matches your model and voice?
Not solely ought to your Instagram feed have a related theme that is smart on your model, however it needs to be a guiding power for all of the content material you create. This will make deciding what content material to put up method less complicated!
Is your theme instantly identifiable as belonging to your model and nobody else’s?
It’s pretty simple to create a theme on your account, however it’s much more tough to have a theme that’s distinctive to your enterprise particularly.
Having a novel theme is essential if your enterprise operates in a extremely aggressive market, corresponding to magnificence and vogue. Your content material wants to face out from the gang however nonetheless align along with your imaginative and prescient.
Is it instantly apparent what your enterprise does primarily based in your final 9 posts?
This one is perhaps just a little simpler for ecommerce companies as you have got precise merchandise to showcase, however it doesn’t matter what your enterprise presents, it’s extraordinarily vital that viewers instantly perceive what you’re promoting primarily based in your newest 9 posts.
If you have got a bodily product, make sure that it stands out in your content material combine! Your followers shouldn’t should open one among your posts to grasp what it’s.
Does your content material have a various combine, together with promotional content material, non-promotional content material, user-generated content material (UGC), and extra?
Basically, are you holding issues attention-grabbing on your viewers? It will be tempting to solely showcase your product again and again, however mixing up your product posts with inspirational pictures or way of life content material is absolutely vital. Your content material combine needs to be well-rounded and be a holistic illustration of your model.
And what about posting codecs? Are you utilizing all of Instagram’s put up codecs, together with video posts, photograph posts, carousel posts, and IGTV previews?
Now that you just’ve reviewed your content material from a hen’s eye view, it’s time to dig into your particular person posts, tales, and IGTV movies!
Are your images and video posts excessive sufficient high quality (aka no pixelated/low-res imagery)?
It may appear simple to easily pull a picture off your web site and put up it on to Instagram, however optimizing your content material for the platform will do wonders on your engagement.
That means no low-res imagery or blurry images. Instagram recommends that each one images uploaded be a minimum of 1080 pixels extensive with a side ratio between 1.91:1 and four:5.
Having bother optimizing your images and movies for every format? Check out our Instagram picture dimension and dimensions information + free infographic.
Are you sharing content material on Instagram Stories?
It’s set to be one other big 12 months for Instagram Stories because of the launch of even extra options like GIFs, music, purchasing stickers, polls, questions, and extra!
And with so many new inventive instruments, manufacturers are getting increasingly inventive with their Instagram Stories as they attempt to attain new audiences and increase their followers.
But Instagram Stories aren’t simply enjoyable and inventive, they’re additionally nice for rising your engagement, constructing model consciousness, driving site visitors to your web site, and even making ecommerce gross sales!
If so, do you have got a transparent and well-defined technique on your Instagram Stories content material, together with objectives and KPIs?
If you wish to use Instagram Stories to get extra followers and develop your attain, you’ll want a sport plan. That’s why you’ll wish to make investments your time in creating an Instagram Stories technique.
This is particularly true in case your aim is to develop your Instagram engagement. By growing a content material technique for Instagram Stories, you may ensure you by no means miss a chance to attach along with your viewers once more.
Is your Instagram Stories branding constant along with your account as a complete?
Just like your common Instagram feed, incorporating your model into your Instagram Stories will show you how to improve model consciousness and make your tales stand out from the gang.
Your Instagram Stories branding doesn’t must be too difficult, even utilizing easy design parts like colours and fonts can go a great distance in making your tales look skilled and on-brand.
Have you shared lived broadcasts on Instagram through Instagram Live?
Although underutilized, Instagram Live is an unimaginable channel for driving new followers and engagement, in addition to bigger enterprise objectives.
If you haven’t but, you must think about creating an Instagram Live technique for your enterprise — we’ve seen a ton of companies do nice issues with their stay broadcasts, from Q&As and tutorials to limited-time-only promotions.
Are you sharing long-form video content material on IGTV?
Like Instagram Live, IGTV continues to be pretty underused by companies, however it’s nonetheless an awesome channel to develop your following, and show-off your merchandise and creativity.
If you haven’t examined the brand new channel but, it’s possible you’ll wish to take a look at our final information to IGTV for suggestions and methods on how one can get began!
Is your content material related to your viewers?
The most vital query of all. No matter how stunning your content material is or how on-brand it’s, if it isn’t related to your viewers, it received’t show you how to obtain your enterprise objectives. So make it possible for your viewers is on-board along with your content material!
Once you identify what sort of content material resonates most along with your viewers, it’s vital to plan round that content material.
You must be constantly accumulating related images and movies, and posting constantly to your Instagram account. One of one of the best methods to plan and schedule your Instagram posts is with Later’s Visual Instagram Planner.
Later’s Visual Instagram Planner reveals you precisely what your Instagram feed would appear to be along with your scheduled posts, and allows you to simply re-arrange or swap out images to search out the right steadiness on your Instagram feed.
Instagram Audit Step #four: Analytics
Diving into your Instagram analytics is extra than simply discovering out which photograph, video, or story carried out finest.
Truly understanding how your content material performs – by monitoring key Instagram metrics over time – is the important thing to growing a content material technique that works for your enterprise.
So to begin: are you holding monitor of your Instagram analytics, together with your put up and tales analytics, viewers analytics, and IGTV analytics?
Tracking your analytics throughout every of those channels and format is so vital relating to strategizing for the long run. You’ll be capable of make better-informed selections on your model or enterprise, and make adjustments that make an actual, optimistic distinction your Instagram account.
It can even show you how to resolve the place you need to be investing your time! For instance, for those who see that you just’re getting a ton of traction along with your Instagram Stories however little or no along with your IGTV movies, that would sign that you must spend extra time rising your tales viewers and whereas investing much less time on IGTV.
What are the principle metrics that you just’re monitoring?
Like your KPIs, the metrics you monitor will finally depend upon your enterprise objectives and what you wish to obtain with Instagram.
For instance, if your enterprise thrives on group, it’s possible you’ll wish to look to engagements as your fundamental metric for images and movies. However, for those who typically increase your posts, it’s possible you’ll wish to swap that metric up and give attention to attain to see what sort of affect your content material has made on the Instagram group as a complete.
Whatever your aim, ideally you must give attention to a handful of metrics. And for those who’re simply beginning out, check out completely different metrics, mess around along with your content material technique, and see what sticks.
Are you creating weekly or month-to-month experiences to maintain monitor of your account’s progress?
Whether you’re presenting analytics to your boss, group, or shopper, otherwise you’re simply measuring your personal progress, monitoring your high metrics in a social media report is the important thing to rising your account (and enterprise).
If you haven’t achieved any social media reporting but, take a look at our step-by-step information on how one can construct your personal social media report for Instagram.
Are any particular person posts underperforming? Can you determine why? Are any particular person posts over-performing? Can you determine why?
Really take the time with this one and evaluation your Instagram content material put up by put up — you’re positive to come back away with some new insights into what sorts of content material carry out finest on your account.
If you discover that one type of content material does significantly properly, don’t take this as a queue to solely put up that sort of content material any further. This step is extra about figuring out the triggers that trigger your viewers to interact (or not). The extra you become familiar with what works and what doesn’t, the better it is going to be to create participating content material shifting ahead.
If you wish to go much more in-depth about Instagram Analytics, you’ll wish to obtain our free Instagram Analytics Strategy Guide.
Instagram Audit Step #5: Community and Followers
It’s time to speak about your group and the way you interact with them. Engagement means various things to completely different accounts, however finally, it comes all the way down to having a two-way dialog along with your followers.
Your group ought to really feel such as you care about them and that they’re being listened to. Let’s dive into what this implies.
Are you responding to feedback and DMs in an affordable period of time?
An inexpensive period of time will certainly depend upon the dimensions of your group, however actually what you’re making an attempt to find out is whether or not or not your group is being listened to. This contains taking a look at older posts for brand spanking new feedback and culling by way of your DM requests each every now and then.
Are you following the suitable accounts (accounts which might be at the moment related to your model and your aspirational manufacturers/people)?
For small companies, it is a nice solution to get your model on the market and join with potential advocates and influencers.
It additionally reveals that you just’re truly lively on the platform and never simply utilizing it as a solution to drive gross sales. So take the time to evaluation your present following checklist, trim it down, and add some new related accounts into the combo.
Are you liking and/or commenting on tagged and hashtagged images as they seem?
Like responding to DMs and feedback by yourself content material, it’s equally vital to reply to tagged and hashtagged posts associated to your model. After all, these individuals love your model sufficient to put up about it, so you must present them some love in return!
Are you reposting user-generated content material (UGC) out of your group to indicate your viewers some love?
When repurposing user-generated content material, it’s vital to make it possible for it not solely appears good but in addition that it suits your objectives for Instagram.
Give your followers some further consideration by reposting their content material to your feed. As your group grows in dimension, these reposts will improve in worth to your group, so use them appropriately.
Are you holding monitor of your most engaged followers? How are you participating with these followers? Is there any method you may elevate your engagement with them and make them really feel much more related to your model?
This is a multi-part query, however it’s price working by way of it level by level. Your Instagram group is probably going stuffed with followers of your model, however it’s these tremendous followers you need to be leveraging and providing further assist to!
What this implies for you’ll depend upon your enterprise objectives, however don’t be afraid to suppose exterior the field. Can you ship them a bodily reward within the mail? Can you create one thing customized for them? Offer a reduction? Or possibly you wish to use this particular group of extremely engaged followers for making an attempt out new merchandise? The alternatives actually are countless!
Instagram Audit Step #6: Growth Strategies
When it involves Instagram progress, it’s merely not as simple to get extra Instagram followers in 2019 because it was a 12 months or two in the past.
With over 1 billion month-to-month customers, an ultra-smart algorithm, and tons of inventive manufacturers on Instagram, it’s a aggressive place if you wish to develop your account and increase your following.
So for those who actually wish to stand out, showcase your model, and get extra followers on Instagram, you must work smarter and more durable. Here are a number of inquiries to set you in the suitable path:
Are you partnering with influencers to create sponsored content material?
Influencer advertising is all about constructing real belief and loyalty along with your followers. And for those who associate with an influencer on your model or enterprise, they act as an envoy on your model.
But the important thing to getting extra followers on Instagram with Instagram influencers is having a long-lasting challenge, as a substitute of one-off #sponsored posts.
Instead, work on year-long initiatives along with your model ambassadors, and check out completely different progress ways like Instagram giveaways or takeovers to capitalize in your influencer’s viewers.
Do you collaborate with different manufacturers on Instagram to host giveaways, takeovers, and different co-marketing campaigns?
Teaming up with like-minded and complementary enterprise and types is a good way to introduce your account to a brand new and engaged viewers it’s possible you’ll by no means have reached earlier than!
When an Instagram consumer discovers your profile by way of a co-marketing effort, they’re prone to hit that comply with button if they’ve comparable pursuits or are the suitable demographic on your model.
Plus, co-marketing campaigns don’t should be difficult or expensive! What’s extra vital is who you associate with. You wish to just be sure you have a mutually helpful partnership and that each your audiences will profit out of your collaboration efforts.
Are you utilizing hashtags and placement tags in your Instagram Stories to extend their discoverability?
If you didn’t know, most Instagram geo-locations and hashtags have their very own tales connected to them too. So you may watch any current tales that have been printed utilizing a location or hashtag sticker, even for those who don’t know that consumer or comply with their account.
This is vastly under-utilized by manufacturers on Instagram, so for those who’re seeking to get extra followers, it’s time to begin utilizing these options!
Are you working Instagram advertisements or boosting your Instagram posts to succeed in extra customers?
Instagram is a really aggressive market for manufacturers, however there’s an actual alternative to construct your followers for those who current the suitable sort of advertisements to new audiences.
If you’re simply getting began with Instagram promoting, you must take a look at our step-by-step information to working your personal advert marketing campaign on Instagram.
Do you cross-promote your Instagram content material on different channels?
Cross-promoting your Instagram content material on different channels is a very easy solution to information your current followers to your Instagram web page (the place they’re prone to faucet comply with as they already know your model!) or introduce your self to new audiences in the event that they’ve discovered you from a distinct platform.
For instance, you may combine your Instagram feed into your web site design or you may add your Instagram account to your e mail advertising marketing campaign.
Have you created your personal Instagram Stories GIFs or AR results?
Instagram Stories AR results are blowing up in 2019 — and now that Facebook is opening Spark AR Studio to the general public, quickly anybody will be capable of create their very own AR results for Instagram Stories!
This is an enormous deal. Because Instagram has a novel system for locking filters (you must comply with the creator first), companies stand to realize tons of latest followers by creating extremely shareable AR results for Instagram Stories.
Check out our final information to Spark AR for Instagram to be taught how one can get began.
Instagram Audit Step #7: Hashtags
Whether you like them or not, hashtags deserve your consideration on Instagram.
After all, posts with a minimum of one hashtag common 12.6% extra engagement than posts with out hashtags, and so they’re a good way to assist develop your following. With engagement on Instagram dropping, you want all the assistance you will get! Let’s begin with a number of primary questions:
Are you choosing related hashtags that each suit your model and your viewers?Do you have got a minimum of one branded and owned hashtag that you just constantly use?Are you choosing hashtags which might be extra area of interest than broad?
Really what you wish to look into is whether or not or not you’re utilizing the suitable hashtags for your enterprise. Additionally, you wish to make it possible for your content material is definitely discoverable and never misplaced in a sea of #meals or #journey hashtags.
Not positive the place to begin? Check out our final information to Instagram hashtags for tips about choosing the proper hashtags on your account!
Are any of your hashtags blocked or damaged?
Once they’ve created their hashtag checklist, a whole lot of Instagram customers fail to evaluation that checklist to verify none of their hashtags are blocked or damaged.
This is a crucial step. If you’re utilizing the suitable hashtags however nobody can see your content material, it’s possible you’ll as properly not be utilizing them in any respect! And whereas it may be tough to parse out which hashtags could also be blocked, the simplest method is to instantly verify a hashtag after posting to it.
Are you posting your hashtags in a brand new remark or spacing them down?
With your hashtag checklist freed from blocked or damaged hashtags, now’s the time to evaluation your utilization. Ultimately, the variety of hashtags you employ comes down to private choice, however as with all issues Instagram, it’s tremendous vital to be constant.
Instagram Audit Step #eight: Marketing Tools
If you’re seeking to get extra followers and engagement on Instagram, why not enlist the assistance of a number of Instagram advertising instruments?
They can actually show you how to take advantage of your Instagram advertising efforts, whether or not that’s scheduling your Instagram posts, monitoring your Instagram analytics, or changing your Instagram followers to clients.
Do you employ an Instagram scheduler to plan and schedule your Instagram content material prematurely?
If you’re working in Instagram advertising, you realize that point is cash. So, for those who’re seeking to make higher use of that ever-so-precious commodity, it is smart so that you can save your self time and enlist the assistance of a free Instagram scheduler like Later.
But there are tons of causes you need to be scheduling your Instagram posts and tales in 2019 — from saving time to designing a stunning feed and getting extra engagement!
Do you employ any Instagram analytics instruments to maintain monitor of your progress?
One of our greatest Instagram predictions for 2019 is that companies might be investing much more time and power into monitoring their Instagram analytics and optimizing posts primarily based on their learnings from the information.
If you wish to monitor ROI from Instagram, you’ll want an Instagram analytics device that will help you improve engagement, get extra views on tales, and make extra gross sales.
Check out our checklist of one of the best eight Instagram analytics instruments in 2019.
Have you optimized the hyperlink in your Instagram bio for site visitors and gross sales?
Since Instagram solely offers you one clickable hyperlink within the app (the hyperlink in your bio), it will probably very tough to drive site visitors and gross sales out of your account.
Sure, you should use a few of Instagram’s newest purchasing options, but when your aim is to get customers off your profile and onto your web site, there’s not quite a bit you are able to do.
If you’re in search of a better solution to drive site visitors and make gross sales on Instagram, you must think about optimizing the hyperlink in your Instagram bio with a took like Linkin.bio, which lets you create a clickable, shoppable Instagram feed.
Do you employ any instruments on your Instagram hashtag analysis?
Need some assist discovering these area of interest and industry-specific hashtags on your account? Then it’s possible you’ll wish to enlist the assistance of an hashtag analysis device.
Later’s Hashtag Suggestions function, for instance, works by mechanically discovering related hashtags on your posts primarily based on different hashtags that you just use. All you must do is know one related hashtag (like #livesimply), put it into Hashtag Suggestions, hit “Suggest,” and the function will instantly generate 30 different hashtags, sorted by relevance.
Do you employ any instruments to handle your Instagram feedback?
Keeping monitor of all of your Instagram feedback is difficult. It’s simple to overlook feedback within the Instagram app, particularly if somebody is commenting on an older put up.
If you’re seeking to handle your Instagram feedback extra successfully, you must think about using a device like Later’s Conversations function. You can reply out of your pc as a substitute of your telephone, and even view your dialog historical past with a commenter!
You’ve made it! Now that your Instagram audit is full, return and evaluation any questions you responded “no” to or felt unsure about. Use these questions as a place to begin to take your Instagram account to its fullest potential!
Don’t overlook to obtain our helpful Instagram audit guidelines to maintain monitor of your branding, content material, group engagement, progress methods, and extra!