Instagram Stories Highlights are an unimaginable instrument for companies to showcase and promote their model.
Your highlights stay front-and-center in your Instagram profile, in order that they’re excellent for serving to new guests uncover what your organization is all about.
But identical to your Instagram Stories, it’s price spending time planning and strategizing use them to your benefit!
In this publish, you’ll discover ways to use Instagram Stories Highlights and we’ll offer you 12 concepts on how you should use them to make an affect on what you are promoting:
Table of Contents
What are Instagram Stories Highlights?How to Create an Instagram Stories Highlights12 Ways to Use Instagram Stories HighlightsThings to Know About Instagram Stories Highlights
What are Instagram Stories Highlights?
Unlike common Instagram Stories that vanish after 24 hours, Instagram Stories Highlights can stay completely in your profile.
They’re like curated collections of Instagram Stories that your followers — each previous and new — can faucet into and watch any time they like.
And due to their prime location instantly below your bio and above your Instagram feed, it’s the right place to direct followers to your most beneficial and attention-grabbing content material.
Instagram Stories Highlights are extraordinarily priceless as a result of they permit manufacturers to simply curate and showcase the content material they need customers to see first.
You can consider them as a film trailer on your Instagram feed. They’re a inventive technique to specific your self, exhibit your merchandise, drive site visitors, or market what you are promoting!
Sometimes your viewers may be searching for one thing particular out of your tales publish, like extra details about a brand new launch or a sale you’re working. For this kind of content material, Instagram Highlights are the right technique to attain out, with out placing a time restrict on when viewers can watch!
Not certain the place to begin in the case of advertising and marketing what you are promoting with Instagram Stories? Check out our Ultimate Guide to Instagram Stories for Business weblog publish for recommendations on get extra followers, site visitors, and gross sales with Instagram Stories!
How to Use Instagram Stories Highlights:
Before you can begin sharing superior Instagram Stories Highlights in your profile, it’s essential to discover ways to create them! Here’s do it:
Step 1: Turn on Instagram’s Auto-Archiving Feature
One main good thing about the brand new Instagram Stories Archive function for manufacturers is that it eliminates any nervousness round dropping priceless content material.
Similar to the Snapchat Memories function, the brand new Instagram Stories Archive will robotically save (or “archive”) your tales into the cloud, in order that they received’t be misplaced ceaselessly should you overlook to save lots of them to your digicam roll.
As lengthy as you retain the auto-archiving function turned on, it can save you and re-share your easiest Instagram Stories even after the 24-hour interval has handed.
To do that, head to your Instagram profile, open your settings, faucet on Privacy and Security, after which Story Controls.
Here you’ll be able to toggle the Save to Archive choice to on.
Once you do that, your Instagram Stories ought to robotically save to your archive. You can view your archived posts by tapping the “clock” icon within the top-left nook of your Instagram profile.
Step 2: Create Your Instagram Stories Highlights
Now that your Instagram Stories Archive is ready up, you’ll be able to create your first Instagram Stories Highlight!
Note: If you’ve simply turned in your Instagram Stories Archive, solely your tales posts from this time will probably be saved.
To create an Instagram Stories Highlight, go to your Instagram profile and on the down-arrow subsequent to “Story Highlights” after which faucet the “New” or “+” button.
Next, choose the Instagram Stories that you simply need to add to your spotlight.
Step three: Pick the Cover Photo for Your Instagram Stories Highlights
After you’ve chosen your tales, you’ll be prompted to decide on a title and choose your cowl picture.
You can both select a thumbnail from one of many tales in your spotlight, or you’ll be able to add a picture out of your digicam roll!
We positively suggest the second choice. Creating branded highlights covers will assist hold the appear and feel of your Instagram profile web page constant together with your total Instagram aesthetic.
You need to just remember to’re not solely sharing data your viewers is eager about, nevertheless it’s additionally designed to perfection to enrich your total look!
To make it easier to simply create your individual Instagram Stories Highlights covers, we’re sharing free Instagram Stories Highlights icons which you can customise to suit your profile! Just enter your e mail under to obtain the icons!
Once you’re all arrange, you’ll be able to edit or take away a spotlight by tapping and holding that spotlight in your profile.
From right here, you’ll be able to change the title, edit the duvet, and add/take away tales to your highlights.
And that’s it! You’re all set to begin utilizing Instagram Stores Highlights to market what you are promoting and share extra superior content material together with your followers!
Looking to optimize your Instagram Stories technique this yr? Check out our free 45-minute video course on design lovely Instagram Stories that may make it easier to get extra followers, site visitors, and gross sales!
12 Ways to Use Instagram Stories Highlights to Wow Your Customers
Your Instagram Stories Highlights are your cherry-picked tales that you simply need to share together with your followers indefinitely — it’s the cream of your Instagram Stories crop and also you need to be sure to’re utilizing solely finest content material for what you are promoting.
Grouping your Instagram Stories Highlights collectively into numerous classes, occasions, or matters makes it super-easy for audiences to seek out the tales which might be of most curiosity to them.
It’s additionally a good way so as to add worth to your feed, clarify what what you are promoting is about, and appeal to new Instagram followers with a curated Instagram aesthetic.
Here are 12 methods you should use Instagram Stories Highlights for enterprise:
Instagram Stories Highlights Uses #1: Highlight Products or Collections
Fashion and life-style manufacturers can use Instagram Stories Highlights to create separate channels for seasonal collections, new arrivals, or to share gross sales and different promotions.
The New York-based streetwear model @kithwomen makes use of Instagram Stories Highlight to showcase its product collections, together with activewear, workwear, collegiate, and extra.
Likewise, @glossier makes use of Instagram Stories Highlights to function particular merchandise, like Haloscope. Throughout the spotlight, Glossier consists of swipe up hyperlinks to drive site visitors to their on-line retailer the place folks can truly purchase the product!
Instagram Stories Highlights Uses #2: Highlight Trends and Topics
Brands who often publish content material, like magazines or blogs, might create Instagram Stories Highlights primarily based on the classes or matters they write about.
Each time a narrative is created primarily based on that matter, it may be filed into the suitable Highlight class — making it easy for followers to view the content material they’re eager about.
For instance, @bonappetitmag does this usually, creating separate Highlights for his or her content material collection like “BFW” (Big Fat Weekend) and the varied areas they cowl it:
Instagram Stories Highlights Uses #three: Highlights Based on Audience or Interest
You might additionally set up your Instagram Stories Highlights primarily based in your follower demographics.
For instance, a division retailer might have numerous Highlights for its goal prospects: youngsters, ladies, males, house items, electronics, and many others. A tv community would possibly select to arrange content material primarily based on the style like sci-fi, drama, comedy, or motion.
Architecture and design writer @dezeen makes use of their Highlights to categorize their content material primarily based on their viewers’s pursuits, together with “Interiors,” “Design,” “Architecture,” “Technology,” and extra.
Instagram Stories Highlights Uses #four: Highlight Tutorials or How-To’s
If you’d like to make use of your social media channels to teach your viewers, you’ll be able to set up your most useful tutorials, ideas, and tips into your Instagram Stories Highlights.
For instance, video internet hosting and analytics firm @wistia makes use of considered one of their Instagram Stories Highlights to supply recommendations on create great-looking movies in your cellular machine:
We additionally set up all our Instagram Stories recommendations on our Later profile!
Instagram Stories Highlights Uses #5: Highlight Seasonal Events and Holidays
Sharing tales round particular holidays and international occasions is a good way to maintain your account related and present.
For instance, a espresso roasting firm would possibly share content material on International Coffee Day, whereas a donut firm might share a collection of participating tales on International Donut Day. If the tales are sufficient of successful, you need to think about turning them right into a Highlight in your profile to proceed driving engagement even after the vacation is over!
Check out how @slumberstays, an organization that curates distinctive properties from around the globe, makes use of their Highlights to have a good time International Women’s Day.
ICYMI: You can obtain Later’s free Social Media Calendar to maintain your Instagram up-to-date and plan your content material forward of time!
Instagram Stories Highlights Uses #6: Highlight Your Customers
Do your prospects love tagging you in Instagram Stories or often use your branded hashtag in posts? You can repurpose this content material and publish to your individual Instagram Stories Highlights. This just isn’t solely a good way to provide your prospects a digital shout-out, nevertheless it additionally showcases what you are promoting in an genuine manner by UGC (user-generated content material).
This Chrome extension will help you save one other person’s story to be able to add it to your profile. Just just remember to get permission first and give correct credit score to the unique creator by tagging them in your story if you publish.
Instagram Stories Highlights Uses #7: Highlight Your Partners & Influencers
If you’re employed with influencers, model ambassadors, or host common Instagram Stories takeovers, you’ll be able to set up your entire associate content material into an Instagram Stories Highlight.
Skincare firm @summerfridays does this usually of their Instagram Stories Highlights. In reality, they also have a “Takeovers” Highlight that compiles all of their interviews and takeovers from companions over the previous few months.
Instagram Stories Highlights Uses #eight: Highlight Your Campaigns
If you’ve a promotion or marketing campaign that you simply’ve put a variety of work into, it may be fairly unhappy to look at it disappear after solely 24 hours! With Instagram Stories Highlights, you’ll be able to guarantee it may be considered by as many individuals as potential by pinning it in your profile for so long as that particular marketing campaign is energetic.
By including hyperlinks to Instagram Stories, @anthropologie can also be utilizing its Highlights to promote on Instagram.
And in the case of launching a marketing campaign on Instagram Stories, do you know which you can schedule your tales posts upfront with Later? Now you’ll be able to storyboard your content material, add captions or hyperlinks, collaborate together with your group, and visually plan and schedule Instagram Stories proper out of your desktop!
Instagram Stories Highlights Uses #9: Highlight Your Affiliates & Ad Partners
Influencers and companies who make use of internet affiliate marketing methods on social will have the ability to give their affiliate and #advert posts a for much longer shelf life than they might by way of Instagram Stories alone.
You can select to arrange your affiliate posts primarily based on particular model partnerships or create classes primarily based on the viewers who the knowledge will finest serve.
Instagram Stories Highlights Uses #10: Highlight Your Events
Musicians can create Instagram Stories Highlights for stay exhibits, and sports activities groups would possibly select to create Highlights for giant video games.
If you’re a model who often covers occasions in your Instagram Stories, create an Instagram Stories Highlight class for them and hold all the motion in a single place!
Check out how @bof makes use of their Highlights to share behind-the-scenes content material from vogue occasions:
Instagram Stories Highlights Uses #11: Highlight Your Reviews & Testimonials
If you need to share your stellar buyer critiques together with your followers, you’ll be able to create an Instagram Stories Highlight for that! @curology did this by sharing screenshots and posts of consumers reactions to their merchandise:
After sharing 10-12 critiques from blissful prospects, they end the story by including a hyperlink on the finish to swipe up and store the product everybody was raving about.
Instagram Stories Highlights Uses #12: Highlight Your Episodic Content
“Episodic content” is already turning into a large pattern on Instagram Stories, like @bustle’s “Beauty Call” or @curbed’s “House Calls.”
And based on Curbed’s social media supervisor, Margaret Lim, who spoke with Digiday, their episodic content material does a greater job of retaining viewers engaged than the common Instagram story.
Things to Know About Instagram Stories Highlights
Creating wonderful Instagram Stories content material is extra necessary than ever earlier than.
While you’ll be able to clearly proceed to share in-the-moment, ephemeral content material each day, Instagram Stories Highlights urges you to plan forward and grow to be extra strategic together with your Instagram Stories.
Here are among the finer particulars:
You can solely add tales to your Highlight which were posted to your Instagram Stories since December 2017 (or because you began archiving).You can add as much as 100 pictures or movies to your Instagram Stories Highlights and there’s no restrict to what number of Instagram Stories Highlights you’ll be able to create.If you add greater than 100 clips to your present story, the primary one will probably be eliminated and added to your Archive.Just just like the common Instagram posts which you can select to archive out of your feed, solely YOU can see your Instagram Stories Archive.
Feeling able to tackle Instagram Stories to develop what you are promoting this yr? Sign up for our free Instagram Stories Course right this moment and discover ways to create Instagram Stories that may make it easier to get extra followers, site visitors, and gross sales!
Benjamin is a Content Writer at Later and up to date transplant from Toronto. You can comply with his day-to-day exploits on Instagram @benjaminchacs.