Summer has lastly hit, and whereas most manufacturers are taking a vacay, now’s the time to level-up your Instagram technique and soar on a number of the hottest Instagram developments in 2019!
With so many options, publish sorts, instruments, designs, kinds, and extra, it may be troublesome to know what’s presently “popular” on Instagram.
To assist hold your enterprise forward of the sport, we’re highlighting 9 of the largest Instagram developments in 2019 we’re loving to date:
Instagram Trends 2019 #1: Posting More “Authentic” Content on Instagram
Being extra “authentic” on Instagram has been on the rise for fairly a while now – the truth is, it was considered one of our high professional predictions for 2019!
While extremely curated feeds with completely staged photographs have been all the fad previously, extra manufacturers and influencers in the present day are stepping out of their consolation zones and sharing trustworthy, unfiltered content material to their feeds and tales.
In reality, sharing content material that isn’t significantly good high quality or lovely however has some genuine high quality can really improve your feed.
Plus, based on Later’s social media supervisor, Melanie Brittner, these posts can typically outperform high-quality pictures!
This isn’t to say that curated feeds are now not “in.” Building a cohesive aesthetic continues to be top-of-the-line methods to get extra followers and develop your account.
As increasingly more folks flip to Instagram (as a substitute of Google) to seek for their favourite manufacturers, your Instagram profile is changing into simply as essential as your web site’s homepage.
So simply since you’re sharing “authentic” content material on Instagram doesn’t imply it’s a must to step away out of your Instagram look!
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One final #InternationalICryatWorkDay publish to spherical out the week. We’re going to let @jengotch take it away with this one: “This is me after an actual Big Cry at ban.do just a few years in the past proper after Andrew moved again to Australia. In considering again, I noticed I’ve cried at each job I’ve ever had and even now there’s nonetheless just a little little bit of embarrassment and disgrace related to it. As somebody who now helps run an organization I’m devoted to creating an area the place it’s secure to specific your feelings, however I do know that expressing any emotion that brings us to tears (ache, disappointment, grief, overwhelm and sure, pleasure) can nonetheless be very awkward when performed at work (or any public house for that matter). I got here up with the concept for International I Cry at Work Day to scale back the stigma round public expressions of feelings – and hey, possibly not publicly flailing your arms round screaming (been there) or sobbing uncontrollably whereas shouting obscenities in the midst of your workplace (been there) – however feeling our emotions with out being mortified and even worse, worrying that our skilled efficiency and emotional stability we will likely be judged. I publish footage like this and cry on my IG tales to normalize one thing that each human experiences in an effort to say, “it’s ok to cry.” And additionally to show folks to a spread of feelings, as a result of I acknowledge for a lot of they’ve been skilled personally and professionally to function with little or no vary. I hope it helps. I’m completely satisfied to see you becoming a member of me (and @shopbando ) in the present day in sharing your experiences and eternally grateful in your assist within the private dangers I absorb a public house. #InternationalICryAtWorkDay”
A lof this comes right down to the connection you will have together with your followers. Instagram audiences worth honesty and authenticity far more than a shiny cowl shoot. And displaying these qualities can assist you foster a deeper, extra trusting connection.
In different phrases, stepping again from completely curated feeds and stepping towards the “real-er” facet of social media could even assist your enterprise!
Take @aerie for instance. The vogue and life-style model is a pioneer inside the physique positivity and inclusivity motion, and their followers adore them for it:
Never miss an Instagram pattern once more. Join 1 million+ others and subscribe to our weekly e-newsletter for the very best Instagram suggestions & tips!
Instagram Trends 2019 #2: IGTV is Going to Get Even Bigger
Only four months in the past we wrote that IGTV views have been shortly rising and requested whether or not the video-sharing platform was lastly changing into “cool”.
Fast ahead to in the present day and IGTV is totally thriving!
A number of this has to do with enhancements Instagram made to the video-sharing instrument — for instance letting customers cross-promote their IGTV movies on their Instagram feeds (making IGTV movies extra accessible) and, extra not too long ago, letting customers share panorama (or horizontal) movies!
This second replace got here as a reasonably large shock – up till now, IGTV solely supported vertical video, which was an enormous a part of its launch in June 2018.
Unfortunately, that is additionally what made IGTV troublesome to make use of for creators and social media managers. Vertical movies are extra time-consuming to create and edit and so they aren’t as simply repurposed to different channels.
But now that IGTV helps each vertical and horizontal video, we’re seeing a ton of manufacturers and influencers soar on the brand new format and check out their hand at long-form content material!
We’re even seeing influencer partnerships develop on IGTV! For instance, flip-flop model @havaianas not too long ago partnered with @wearetwinset to create a sequence of branded journey movies on IGTV:
Similarly, @gymsharkwomen not too long ago partnered with vogue influencer @inthefrow to advertise their health gear and outfits:
Influencer advertising and marketing on IGTV is unquestionably a pattern we anticipate to see extra of sooner or later. And whereas quite a lot of manufacturers are beginning to take to IGTV, it undoubtedly isn’t overloaded but — that means it’s a good time to get began with the platform and flex your video muscle!
Check out our Ultimate Guide to IGTV to be taught extra about how your enterprise can get began with long-form video!
Instagram Trends 2019 #three: Adding Eye-Catching Animations to Instagram Stories
Instagram Stories are normally enjoyable, quick, and normally far much less polished than common Instagram posts. Well, at the least they used to be!
One of the largest developments on Instagram Stories this summer time is manufacturers stepping up their design recreation and creating tremendous eye-catching animated movies.
It’s really an excellent technique for companies. Creating animated Instagram Stories is the right method to seize your viewers’s consideration and cease them from swiping previous your story!
While lots of people are likely to speed-tap their means via Instagram Stories, viewers are more likely to cease and watch when a flashy, transferring animation catches their eye.
And right here’s the excellent news: you don’t want an costly digital camera crew or design group to create animated Instagram Stories that wow your viewers! In reality, there are tons of apps for Instagram Stories that make it simpler than ever so as to add animation to tales in only a few clicks!
Take Life Lapse for instance. The app makes it simple to create high-quality cease movement movies proper out of your cellular system, and their helpful tutorial guides you thru each step of the method.
But Life Lapse is greater than only a cease movement creator. The app can also be filled with modifying instruments, together with a wide range of completely different speeds, filters, and inventory music, and an interval timer that can assist you get the timing of your video excellent.
Another useful gizmo is Adobe Spark — it’s excellent for anybody attempting to create animated graphics on-the-go.
Whether you’re including a contact of animation to your textual content or a delicate motion to your graphics, Adobe Spark is ideal for making your tales extra eye-catching.
Thanks to the rising recognition of Instagram Stories, most design apps like Mojo, Life Lapse, and Over are free (or have free variations for fundamental edits!) — so you can begin creating high-quality, animated Instagram Stories in simply minutes!
If you’re on the lookout for some extra inventive methods to level-up your Instagram content material, you possibly can take a look at our 14 Apps For Creating Gorgeous Instagram Stories weblog publish!
Instagram Trends 2019 #four: AR Effects on Instagram Stories Are About to Blow Up
It goes with out saying that AR results have been enormous on Instagram in 2019 and we solely anticipate this to ramp-up as Facebook opens up Spark AR Studio (the software program used to create customized AR results) to Instagram!
ICYMI: Spark AR Studio is an augmented actuality platform for Mac & Windows that permits you to create AR results for cellular cameras. Think of it like Photoshop or Sketch, however for augmented actuality.
Until now, for those who needed to submit your individual customized AR results on Instagram Stories, you needed to be accepted to the closed beta program… however that’s all about to vary!
This summer time, Instagram results will likely be open to anybody who desires to create and share tales filters utilizing Spark AR Studio!
This is a large deal and an thrilling alternative for artists, manufacturers, influencers, and on a regular basis folks to get inventive and learn to make their creativeness a actuality utilizing AR.
As we clarify in our Ultimate Guide to Spark AR Studio, AR on Instagram has huge potential as a advertising and marketing instrument — but it surely’s nonetheless massively underused.
Because of this, companies have quite a bit to achieve from leaping in early, studying the ropes, and discovering inventive methods to construct and share their very own branded AR experiences on Instagram Stories.
Take Kylie Cosmetics. And early adopter of AR on Instagram, when you choose Kylie Cosmetic’s AR impact on Instagram Stories, you possibly can “try on” completely different lipsticks from Kylie’s Lip Kits (like Candy Okay and Glitz) to see which shade most accurately fits your pores and skin tone earlier than making a purchase order.
Instagram additionally has a novel system for unlocking filters (it’s a must to observe the creator first), so companies stand to achieve tons of recent followers by creating extremely shareable AR results for Instagram Stories.
In reality, some early AR designers have gained tens of 1000’s of followers after sharing their customized results on Instagram Stories!
Facebook has but to provide a particular date for when the beta program will open, however they introduced at F8 this yr that it could occur this summer time. Let’s hope it’s sooner, somewhat than later!
Instagram Trends 2019 #5: Instagram Feeds are Getting Way More Designed
Brands, influencers, and common Instagram customers are all getting tremendous inventive with their feeds in 2019, incorporating the whole lot from Instagram overlay stickers to superbly designed Instagram collages.
Here’s the whole lot it’s worthwhile to know:
Instagram Overlay Stickers
Stickers have seen an enormous surge in utilization in Instagram Stories, and now the pattern is making its means into Instagram feeds too!
Businesses, influencers, and Instagrammers alike are leaping on the pattern to create eye-catching content material that stops scrollers of their tracks.
Instagram overlay stickers are graphic designs which might be added to a picture or video. Bright flowing strains, lightning bolts, and flowers are already proving to be widespread selections:
From hand-drawn doodles to colourful rainbows, these stickers can be utilized so as to add a vivid pop of colour, set a enjoyable and playful tone, and produce additional character to your posts.
Take for instance Create & Cultivate, who add pastel brush strokes and dainty illustrations to actually dial up the celebratory temper of their posts. Or American Apparel took a a lot bolder method to the pattern:
With so some ways to degree up a easy picture with overlay sticker in your feed, it’s no marvel we’re seeing tons of influencers and types soar on the pattern.
Even cult magnificence model Glossier is working the pattern this summer time — they showcase product swatches of their overlay stickers, making a recent new means for followers to work together with their merchandise:
Here’s the excellent news: thanks to easy-to-use design apps, now you can shortly create customized overlay stickers in your footage too!
In reality, we created our personal FREE Instagram Overlay Sticker Pack that you should use together with your favourite modifying app! Just enroll beneath and we’ll ship the pack straight to your inbox!
Instagram Feed Collages
A number of widespread Instagram developments begin with influencers, who’re consistently looking for new inventive methods to specific themselves on the platform (and entice new followers).
You can discover collages all over the place on Instagram proper now, and what began as an Instagram Stories pattern is trickling down into the Instagram feed now too.
But these aren’t your common lower and paste collages –– tons of recent apps are popping up that can assist you create on-brand designs and tackle this pattern in a means that matches with your enterprise.
Last yr, Unfold exploded on Instagram Stories, kicking off the Instagram collage design pattern. The app’s collage templates grew to become a well-liked method to share merchandise and outfits in fewer slides and offered a method to get extra inventive and intentional on the platform.
In reality, the Instagram collage pattern is so sizzling proper now that manufacturers have began to collaborate with collage apps to launch their very own branded collage templates that customers can publish on their very own feeds.
Tommy Hilfiger partnered with Unfold to launch their very own templates:
The millennial energy model Revolve collaborated with the StoryLuxe app to create particular collage templates for Coachella that have been a success with each manufacturers and attendees:
While collages initially gained recognition on Instagram Stories, it’s now fashionable to see collages within the feed and even on IGTV too!
If you’re on the lookout for methods to spice up your engagement and get extra followers, you’ll undoubtedly wish to soar on this new pattern in 2019!
Ready to take your Instagram Stories to the following degree? We teamed up with the favored Instagram Stories app Storyluxe, to give you FREE tales templates proper from their iOS app!
Instagram Trends 2019 #5: Sharing “Shoppable” Posts on Instagram
Instagram has change into a full-fledged e-commerce platform as Instagram’s shoppable posts have formally gone world and at the moment are obtainable to customers in 46 completely different nations!
Of course, with greater than half a billion month-to-month lively customers and over half 1,000,000 advertisers, it was solely a matter of time earlier than customers might begin looking for merchandise proper from the app.
But it doesn’t cease there! Instagram has carried out a brand new “Shopping” channel on the Explore web page that can assist you discover product-related posts from the manufacturers you observe and types that Instagram thinks you would possibly like.
And they’re additionally within the technique of rolling out a new “checkout” function that can allow you to purchase merchandise with out ever leaving the Instagram app!
While there are many other ways for manufacturers (particularly e-commerce manufacturers) to weave gross sales alternatives into their Instagram advertising and marketing technique, having Instagram procuring posts in your feed is a function you undoubtedly wish to make the most of!
Check out How to Make Money with Instagram Shoppable Posts for the whole lot it’s worthwhile to find out about making a shoppable feed.
Plus, Instagram introduced a brand new means for influencers to attach with their followers: shoppable posts for creators.
While it’s nonetheless within the technique of being rolled out, customers can begin procuring straight from a creator’s account with out ever leaving Instagram. With the power to tag merchandise of their posts, creators could make it simple for his or her followers to buy their favorites straight from their feed.
So you possibly can anticipate to see tons extra shoppable posts showing your feed out of your favourite influencers!
If you’re a small enterprise or writer on the lookout for a straightforward method to drive visitors again to your web site, utilizing a function like Linkin.bio would possibly work greatest for you!
It’s one of the best ways to drive visitors out of your Instagram account to your product pages, weblog, or web site.
Linkin.bio by Later permits you to add hyperlinks or tag merchandise in Instagram posts to show your feed right into a clickable, optimized touchdown web page.
Plus, you possibly can join your Shopify retailer to tag merchandise in Instagram posts and get gross sales knowledge each time you tag a product!
When folks click on the hyperlink in your bio, they’ll then be capable to browse all of your merchandise and store your feed!
So if in case you have a Shopify account, establishing a Linkin.bio profile might actually provide help to direct your viewers to your product procuring pages, and generate gross sales. And it solely takes a couple of minutes to get arrange!
If you’re presently on a Later paid, you possibly can begin utilizing Linkin.bio in the present day. For free customers, you possibly can improve right here.
Instagram Trends #6: Showing Your Support for Important Causes on Instagram
Using Instagram as a platform for elevating consciousness about essential causes isn’t new, but it surely is gaining popularity.
Take Pride Month, for instance. The celebration reached new heights on Instagram this yr with a whole lot (possibly even 1000’s!) of companies altering their logos to present assist for the LGBTQIA+ group.
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#Pride is a celebration of collective voices coming collectively to assist a motion each June and honor our LGBTQIA+ group. For manufacturers, it’s an opportunity to rejoice, present assist & elevate consciousness of LGBTQIA+ rights, *however a profitable Pride marketing campaign is extra than simply including a rainbow to your brand*. 🏳️🌈🙌⠀ ⠀ Swipe to see just a few manufacturers who hit the mark on their Pride campaigns this yr, all with a lesson of their very own, and most significantly all rooted in training, inclusivity & giving again. From collaborating with influencers to telling tales and amplifying voices of the LGBTQIA+ group, these manufacturers nailed it. ↔️⠀ ⠀ While these campaigns are majorly inspiring, for lots of small companies, it’s arduous to know the place to begin, or easy methods to give again (particularly in case your funds is minimal). Good information — there are nonetheless 10 days of Pride Month (and actually, 365 days to assist the motion), and we now have two ✨main✨ assets for you in the present day. We’re sharing the highest suggestions we’ve discovered from members of the LGBTQIA+ group (each right here at Later & past!). 🔥⠀ ⠀ ⤴ Link in bio: How to Plan a Pride Campaign on Social Media⤴ ⠀ ⠀ ⤴ Head to our tales: Tyler from Later is breaking down his Guide to Pride ⤴ ⠀ ⠀ 🎥/📸: @poloralphlauren @dosist @harrys @meundies @hm @marinelayer ⠀ ⠀ #pleasure #pleasure2019 #lovewins #loveislove #socialmediamanager #socialmediamarketing
Similarly, there’s been an enormous social media motion this summer time to lift consciousness for the continuing violence in Sudan with 1000’s of customers altering their logos to a particular shade of blue to present solidarity with protesters.
These are only a few examples of a rising pattern on social media. Today, extra companies and influencers really feel snug exhibiting assist, elevating consciousness, and beginning a optimistic dialog on matters and points that matter to them most.
We’ve seen it with Nike’s Colin Kaepernick marketing campaign, Gucci’s assist of anti-gun violence, and Patagonia’s ongoing management on environmental points:
Plus, now with Instagram’s new donation sticker, it’s simpler than ever for manufacturers to advertise (and lift proceeds) for the causes that matter to them most.
Influencers and celebrities are already leaping on the brand new function as effectively. For instance, musician Pharrell Williams not too long ago shared the sticker to assist From One Hand to AnOTHER, a company that helps present youngsters throughout the US with the instruments and assets to fulfill their distinctive potential:
Instagram Trends 2019 #eight: Sharing Viral Tweets on Instagram
One of the largest (and strangest) design crazes to hit Instagram this yr is utilizing the platform to share screenshots of viral Tweets.
Meme accounts like @daquan and @thefatjewish have been doing it for years, however the massive shock is that manufacturers at the moment are leaping on the pattern!
Seriously! There are so many examples of companies sharing screenshots of Tweets to their feeds — everybody from @boohoo to @prettylittlething and @hellosunshine are doing it:
According to Megan Farokhmanesh, who not too long ago wrote in regards to the phenomenon for The Verge, “For some meme creators, Twitter and Tumblr are a canvas, while Instagram is the wall where they display their work.”
But the group side that we love about this pattern is that it’s not manufacturers reposting their very own Tweets on Instagram — they’re discovering Tweets from their group that replicate their model type, perspective and messaging so it appeals to their Instagram followers too!
Of course, whereas meme accounts are completely satisfied to share screenshots as is (aesthetics don’t matter fairly as a lot in comedy), companies and influencers are taking it a step additional and including on-brand backgrounds to their posts.
Check out how Later did it with a easy ocean scene as a backdrop to maintain up our aesthetic:
It’s troublesome to say how lengthy this Instagram pattern will final, but it surely’s undoubtedly one to look out for!
Instagram Trends 2019 #9: Micro-Color Blocking Your Instagram Feed
You may need noticed the colour blocking pattern on Instagram previously — a sequence of equally toned photographs all posted alongside one another. And it appears to be like superior proper?
Well, it seems that some manufacturers and influencers are taking it a step additional by incorporating micro-color blocking into their feeds!
Influencer @tyfench not too long ago dabbled within the design type:
Even Later jumped on the micro-color blocking Instagram pattern earlier this yr!
If you’re on the lookout for a tamer (however nonetheless extremely attractive!) instance of colour blocking in motion, look no additional than @katvondbeauty.
Incorporating this type of colour blocking into your Instagram feed takes time, planning, and group — particularly for those who don’t have a devoted social media editor or graphic designer to create all that content material.
So for those who’re trying to create an identical impact in your account, it’s possible you’ll wish to take a look at Later’s Visual Instagram Planner!
It shows you precisely what your Instagram feed will appear to be together with your scheduled posts in it — and it’s a game-changer in the case of nailing your aesthetic!
Just drag and drop your pictures onto the visible planner, rearrange them to see how they’ll look in your Instagram feed, after which save to schedule them!
DESIGN TIP: If you wish to hold your colour blocks from breaking apart whenever you add extra posts, it’s best to take into account stacking them vertically!
Hopefully, this Instagram pattern report has sparked some creativity and also you’re feeling able to level-up your feed aesthetic and begin experimenting with new content material in your viewers.
Did we miss something? Let us know what Instagram developments you’re seeing within the feedback beneath!
Plan your Instagram feed prematurely and create a stunning aesthetic with Later! Sign up at no cost to plan and schedule Instagram posts:
Benjamin is a Content Marketing Strategist at Later and up to date transplant from Toronto. You can observe his day-to-day on Instagram @benjaminchacs.