Hootsuite interviewed Laura Izumikawa, a way of life photographer and mommy blogger, who grew her Instagram viewers from zero to 600,000 followers with no particular tools or black hat methods—simply family-of-four realness and dress-up enjoyable.
Below, she solutions questions on discovering success on Instagram, being susceptible on-line, and the way she decides what elements of her private life to share with followers. We’ve additionally damaged down her solutions into actionable ideas and takeaways with the intention to apply them to your individual Instagram technique instantly.
Follow Laura’s Instagram adventures right here and go to her web site right here.
Save time enhancing images and obtain your free pack of 5 customizable Instagram presets now.
How to develop from zero to 600,000 Instagram followers in 4 steps
1. Cultivate a private model
Where did the thought in your Naptime with Joey photograph collection come from?
I first used Instagram as a method to attach with purchasers and potential purchasers once I had my marriage ceremony and life-style images profession in full swing. When my daughter was born, I used to be at all times house along with her. Instead of taking the identical photograph of her napping (she slept on a regular basis!), I made a decision to have enjoyable and costume her up in varied costumes.
What’s your primary tip to aspiring Instagram influencers and entrepreneurs?
Find what you’re most obsessed with sharing. Use your ardour or what you’re gifted in and doc it with images and movies.
Don’t restrict your self or attempt to imitate the success of others. You can’t take the identical steps as everybody else and count on authentic work to emerge. If you end up caught in a routine, brainstorm distinctive approaches to the content material you already like posting.
How to Establish Your ‘Brand’ Voice on Social Media
2. Put your self in your viewers’s footwear
You Instagram feed gives an intimate window into your private life and household adventures. How do you determine what to submit and what to not submit?
Yes, my household life is personal to me and I do restrict what I share. I wish to share what I consider might actually make somebody’s day or make somebody smile.
Aim to spark pleasure. Test posting several types of content material to find out what your viewers appreciates essentially the most. If you obtain a whole lot of constructive engagement on a submit or a Story, try to copy that success sooner or later. Eventually a content material technique will emerge.
A/B Testing on Social Media: How to Do it With the Tools You Already Have
three. Be susceptible
Your Instagram posts get upwards of 40,000 likes. In your opinion, what key parts ought to each profitable Instagram submit have?
The most vital factor is vulnerability and honesty. People are on social media to attach—or on the very least—relate to others. Being open and clear will go a good distance that can assist you join together with your viewers.
Don’t be afraid to point out behind-the-scenes content material or a much less polished facet of your life every now and then. Remind your followers that you just’re an actual particular person. It will likely be simpler for them to narrate and join together with your content material.
How to be More Authentic on Social Media
four. Build pure partnerships
You’re typically employed by manufacturers to run Instagram Influencer campaigns. What makes an excellent piece of branded content material on Instagram?
I consider in case you are a fan of the model and their work, and your viewers can see a pure relationship, that’s what makes good branded content material. I typically see influencers grabbing any and all partnerships, and it doesn’t at all times appear pure to who they’re.
When contemplating model partnerships, you have to contemplate your viewers and the way the partnership will add or take away out of your model. I typically flip down model partnerships as a result of I don’t just like the product, or it doesn’t match with my model.
Followers can inform when content material is compelled. When contemplating a partnership with one other model, make certain your mutual targets align. Aim to create content material with a appear and feel that matches naturally with the content material you already submit.
The Complete Guide to Instagram Influencer Rates
Toolbox: Filters and Gear
What do you at present use to take your Instagram images?
I primarily use my iPhone, but additionally varied dSLRs cameras.
Filters? Yes, no?
I do love filters as a result of it provides my images and video extra of a cinematic really feel or an editorial look.
Do you utilize another apps or enhancing instruments?
I like to make use of VSCO Cam for many of my photograph and video filters. I like to make use of Filter A4. I additionally take pleasure in utilizing Unfold for tales on Instagram. I edit my YouTube movies by means of Final Cut Pro X.
What ideas do you’ve got for telephone images?
Find the sunshine and see the way it can improve a temper or look earlier than taking the photograph. Ask your self if the topic of your images wants something added or taken away to inform a narrative and make all the picture stand out.
The instruments you utilize to reinforce your content material don’t must be costly. Take images on an iPhone and edit them utilizing VSCOcam. Look for pure mild and take a number of images with completely different props to see what tells one of the best story.
How to Take Good Instagram Photos
How to Edit Instagram Photos
See extra from Laura
Laura’s viral Naptime with Joey dress-up collection was was a guide. You can seize a duplicate right here.
Keep your Instagram presence participating and save time by simply scheduling, enhancing, and publishing Instagram posts alongside all of your different social channels. You can even publish content material to YouTube, Facebook, Twitter, and LinkedIn from the identical dashboard.