Valentine’s Day is all about spreading the love, whether or not that be with a handwritten card or a social media shoutout. This 12 months’s sharing of affection was no totally different, and utilizing our social listening device, Digimind Social, we have been in a position to collect knowledge from Valentine’s Day mentions to depict tendencies, sentiments, and way more.
We’re breaking down the entire trending subjects on social media from Valentine’s Day 2019 within the United States!
1. Fact Checking
Typically, Valentine’s Day has been extra related to femininity and the thought of spoiling a girl. But this 12 months, males talked about V-Day much more than girls and made up 54% of mentions in comparison with girls’s 46% of mentions. Men and ladies between the ages of 18 and 25 talked about Valentine’s Day probably the most on social. And due to social monitoring, it was revealed that many customers aged 55 and up took to social media to specific their love for long-term companions and to speak about Valentine’s Day plans. While this group is definitely very vocal and shares typically, once we look deeper we are able to see that many males between 18-25 utilized the platforms to speak about what presents they might be giving their vital others.
Evidently, love is within the air in Washington, DC! The metropolis remained in first place for probably the most Valentine’s Day mentions, with Los Angeles and Ottawa coming in second and third, respectively. By the tip of the day, DC was forward by practically 1,200 mentions.
Now you already know the place to move should you’re on the hunt for love.
Facebook carried the majority of mentions, with 83% of Valentine’s Day mentions coming from the platform. Twitter got here in second with solely 10% of mentions, forward of Instagram’s 2%. This knowledge additionally encompasses mentions from giant manufacturers and influencers, and sometimes the chances mirror the variety of folks in every age bracket, which might differ.
Twitter’s Valentine’s Day conversations included extra discussions about plans and gifting by people in comparison with Facebook’s model promotions.
2. What’s V-Day Without a Little Gifting?
If you check out Digimind’s overview of social insights, we are able to perceive the social rating of customers speaking about Valentine’s Day subjects. The greater the rating, the extra attain an account has. Most subjects had mentions by social media customers with medium rankings, which might imply mixture of smaller manufacturers and micro-influencers did probably the most speaking.
Typically once we consider Valentine’s Day presents, chocolate involves thoughts. But images truly had a staggering variety of mentions compared to chocolate, with 85,152 folks speaking about giving images through the interval. Chocolate and playing cards got here in behind images, and honorable point out for presents additionally goes to dinner and Amazon playing cards.
As a number one retailer with a lot of visitors and buzz round Valentine’s Day, Amazon loved nice visibility throughout this era.
Professional artists, bloggers, and authors (in that order) did probably the most speaking about Valentine’s Day on social media. Creative professionals have been vocal and expressed probably the most sentiments. Aside from the phrase “Valentine”, “special” was one of the crucial talked about key ideas. Understandably, “lover” was the preferred curiosity.
And it’s by no means too late for a historical past lesson! One of the highest hyperlinks visited was “The Catholic Origins of Saint Valentine’s Day”.
three. Getting “Sentiment”al
Digimind Social permits customers to trace and perceive client sentiment in the direction of totally different subjects. The Valentine’s Day sentiment got here out to be nearly totally constructive, with 86% of mentions having constructive sentiments. 2019 is shifting in a fantastic path!
Singleness was one other regularly talked about idea on Valentine’s Day. With a constructive sentiment of 66%, it’s clear that with no vital different, there’s no downside. Brands took benefit of the only standing in an effort to recruit anybody lonely and hungry, and there may be really no finish to the probabilities of Valentine’s Day treats.
A Valentine’s Day submit from Popsugar about being single on Valentine’s day proven above.
four. Amazon and NYC’s Dramatic Split
Digimind Social was in a position to establish a number of key trending subjects through the Valentine’s Day interval. Most prominently on the precise vacation was New York City and Amazon’s “Breakup”. Amazon introduced on February 14th that they might not be persevering with with their plans to construct a brand new headquarters, which might have created 25,000 new jobs, in Long Island City.
Content writers had a area day with the countless methods to explain the dramatic cut up utilizing relationship puns, and the subject managed to drown out many real posts about love attributable to its priority.
Content writers liked taking part in on phrases about breakups because of the well timed cut up. An instance from KUOW above.
5. Bugs for Everyone
There was one other attention-grabbing Valentine’s Day development definitely worthy of a highlight. The El Paso Zoo volunteered to call a cockroach after your ex earlier than feeding it to a meerkat on Valentine’s Day. The matter earned an estimated attain of 5.7 million. This is a unbelievable instance of buyer engagement and elevating model consciousness.
The El Paso Zoo loved excessive visibility attributable to their meerkat-feeding concept. An instance submit from their Facebook web page above.
6. Gal Pals > Lovers
Grab your women! 2019 was the 12 months of Galentine’s Day. The time period brings a component of friendship to the historically romantic vacation, and people with out vital others are extra inclined to take part in festivities with their lady buddies and make purchases across the vacation. Brands focused in the direction of girls, each small and enormous, didn’t miss the chance to get their Galentine’s Day on and present their assist for ladies empowerment.
Popsugar’s Facebook web page concerning the energy of Galentine’s Day.
This 12 months, there have been an astounding variety of mentions referencing #ShopLocal. Local companies have been desperate to capitalize on the Valentine’s Day procuring wave, and have been fairly profitable in competing with their company counterparts. #ShopLocal secured one of many high spots underneath most talked about hashtags for the Valentine’s Day interval. Thanks to social media, smaller companies are in a position to compete on a a lot bigger scale.
#ShopLocal was regularly utilized in posts from smaller tier manufacturers. An instance above from a boutique in Georgia.
Bonus: Get the final word information for optimizing your retail buyer’s journey with social media intelligence.
Spreading the Love
Whether it’s with a present or a candy social media submit, folks undoubtedly confirmed their Valentine’s Day affection for lovers and buddies on social media. Brands have traditionally taken benefit of the enterprise alternatives through the Valentine’s Day season, and social media has definitely not slowed them down. Cheers to spreading the love all the best way into V-Day 2020!
Find out how you should use social media intelligence to trace mentions, establish tendencies, and create properly focused campaigns. Request a free demo!