What to Post on Instagram When You’re Fresh Out of Ideas

Have you ever stared at your telephone questioning what to submit on Instagram, and are available up clean?

“Instagram block” is completely regular, particularly in the event you’re trying to preserve a constant stream of posts and a busy content material calendar.

So what must you do on these days the place it’s best to submit however don’t have any concepts?

To assist spark some creativity, we’re taking a look at 7 methods for what to submit on Instagram while you’re recent out of concepts, in addition to ideas for maintaining your filler content material on-brand:

what to post on Instagram

What to Post on Instagram #1: Share Highlights From Your Community

The subsequent time you’re in a pinch for concepts, contemplate spotlighting a member of your neighborhood — it’s a good way to construct belief and affinity along with your viewers!

What’s actually nice about this technique is that your posts may be about something. From highlighting success tales to sharing inspiring accounts, there’s actually no “wrong way” in relation to neighborhood spotlights.

For instance, at @latermedia we use our branded hashtag #laterfeature to spotlight fascinating ways in which companies are utilizing social media and the Later app.  

View this submit on Instagram

Today’s #LaterFunction, @paynterjacket, with a *genius* use of the Close Friends List characteristic on Instagram, and a significantly inspiring story from a small enterprise about transparency & believing in your product. ?⠀⠀ ⠀⠀ “We’re a young brand with a very specific focus on making just three styles of jackets a year. Each batch is limited edition and we include a lot of details that most brands would normally cut out, (like limited illustrations on the inside label, and each jacket being numbered). To make the experience of buying a @paynterjacket even more transparent for our customers, we use the #CloseFriendsList on stories, and add our customers of the most recent batch. We then show them the process of *their* jacket being made; fabric tests, factory visits and sneak peeks of future jackets in the design process. Celebrating the slow design process using Instagram, to reward our customers with content they wouldn’t otherwise see.” ?✨⠀⠀ ⁣⠀⠀ ⤴ Link in bio: ⁣7 Ways Brands Can Use the Instagram Close Friends List ⤴⁣ ⁣⠀⠀ ⁣⁣⁣⠀⠀ #instagraminspiration #instagramforbusiness #planyourfeed #storyluxe #instagramtips #instagramtools #instagramtricks ⁣

A submit shared by Later.com (@latermedia) on Jun 11, 2019 at 9:12am PDT

In a approach, our digital shoutouts are form of like “mini case studies.” We use them to coach our viewers on subjects like Instagram advertising ideas and find out how to greatest use Later’s options:

You may use digital shoutouts to easily spotlight inspirational members of your neighborhood like @ritual does:

@wework additionally usually shares mini-interviews and quotes from inspirational members of their neighborhood:

These sorts of neighborhood spotlights are a good way to construct extra belief, loyalty, and neighborhood along with your followers — and so they’re tremendous straightforward to create!

What to Post on Instagram #2: Share Quotes

People usually consider quotes pretty much as good “filler content” — the form of factor you submit while you’re utterly out of different concepts.

But quotes can be utilized for all types of selling causes, from driving gross sales to constructing model affinity!

Take @aestheticsofjoy for instance. The design-focused model usually posts colourful, happiness-inducing quotes to their feed to interact their viewers and construct deeper relationships:

If that doesn’t work on your model, you’ll be able to take a web page of out @girlboss‘ guide and share inspiring quotes that enchantment to your viewers and likewise interact them in dialog:

You may use quotes to coach your viewers and construct product consciousness.

Take @supergoop for instance. The pure sunscreen firm usually shares Instagram quotes to reply a few of the extra frequent questions they obtain: 

Direct-to-consumer mattress model @casper additionally usually shares partaking and humorous quotes that get individuals desirous about their merchandise:

What’s so nice about this technique is you could actually take it any route that you just please. 

Just guarantee that the quotes and design fashion you employ matches your model and aesthetic — that’s one thing you’ll be able to’t compromise on!

Learn extra about find out how to use Instagram quotes in your technique and uncover a few of our favourite photo-editing apps for creating them on your feed!

What to Post on Instagram #three: Share Your Favorite Social Media Holidays

From #NationalDonutDay to #InternationalCoffeeDay, there are TONS of social media holidays which might be excellent for filling out your content material calendar while you’re in a pinch!

More than that, social media holidays are nice for sharing related, well timed content material that relates again to your model and merchandise. 

Take @allbirds for instance. The eco-friendly sneaker model usually shares content material on necessary environmental dates like #WorldWaterDay:

Similarly, @shopbando shared a number of posts this yr to mark Mental Health Awareness Month, and even created their very own hashtag #InternationalICryAtWorkDay to boost consciousness: 

@gloryholedoughnuts shared a number of posts this yr to rejoice #NationalDonutDay and even used it as a chance to run an Instagram giveaway!

Regardless of what social vacation you determined to rejoice, make sure that the trigger is aligned along with your model’s ethos, mission, or one thing you playfully need to get pleasure from along with your followers.

Just like your common posts, your social holidays content material must also carry worth to your feed and be one thing your followers need to see and interact with.

Need some assist planning your social media vacation content material? We created a free social media holidays calendar for 2019 with all of the necessary dates! 

Download our free social media holidays calendar to maintain up with all the vacations and massive occasions!


What to Post on Instagram #four: Share Lifestyle Content 

“Lifestyle content” doesn’t actually match a particular style or class. It may be something from a meals overlay to photographs of a seashore at sundown — or one thing else solely!

What’s necessary when sourcing life-style content material on your account is that it matches your model id and aesthetic — in addition to the pursuits or persona traits of your goal client. 

For instance, in the event you’re a showering swimsuit model, it wouldn’t make sense to submit photographs of a bleak cityscape. Instead, it’s best to deal with sharing life-style content material that relates again to your model and merchandise, like photographs of individuals browsing:

The excellent news is that there are TONS of nice manufacturers on Instagram that use life-style content material to spiff up their feeds.

Take @faithfulthebrand for instance. The Insta-famous clothes model has mastered the artwork of making the last word jet setter fashion on their feed utilizing life-style content material:

Faithful the Brand - Lifestyle ShotFaithful the Brand - Lifestyle Shot


@artifactuprising additionally shares a ton of beautiful life-style content material — from cute interiors to cafés and nature photographs — which retains their followers engaged and has them coming again for extra:

Is your digicam roll operating low on life-style photographs you need to use in your feed? Keep studying — sourcing user-generated content material and inventory imagery might help you out right here too! 

What to Post on Instagram #5: Share User-Generated-Content (UGC) From Your Community

Sharing user-generated-content is a good way to fill your feed with stunning content material, however it’s additionally vastly precious to your viewers.

In reality, in response to analysis from Suzy, UGC is 50% extra reliable than some other sort of media!

Of course, merely re-posting each Instagram submit you’re tagged in isn’t the best technique. Instead, we advocate making a branded Instagram hashtag (like Hershel’s #welltravelled) to present your neighborhood a unified place to share their you-related content material.

what to post on instagram

what to post on instagram

Once you’ve collected sufficient content material, you’ll be able to then cluster your UGC into completely different themes, like product photographs, opinions, and extra.

Take @summerfridays for instance. The cult skincare model usually reposts content material from their neighborhood to spotlight their merchandise in a extra genuine approach:

Food and wellness writer @iamwellandgood additionally shares a ton of UGC to spotlight members of their neighborhood:

Like a few of the different methods we’ve mentioned, there’s actually no restrict to what you are able to do UGC.

That being stated, it’s nonetheless necessary to have a technique and objective — whether or not that’s reaching a wider viewers, giving again to your engaged social neighborhood, or showcasing your content material and merchandise to your followers.

If you want some extra assist integrating UGC into your technique, try our 7 Tips for Reposting Instagram Stories & User-Generated Content weblog submit!

Not positive the place to start out in relation to accumulating user-generated-content on your account?

One of the perfect methods to repost UGC to Instagram is by utilizing Later’s Search & Repost software, which helps you to simply discover, acquire, and share precious user-generated content material proper out of your Instagram neighborhood!what to post on Instagram

what to post on Instagram

All you must do is sort your branded hashtag (or any hashtag!) into Search & Repost. When you see a photograph or video you like, simply click on it, choose “Add to Media Library,” and voilà, you’re able to schedule it to your Instagram feed! Want to test it out?

The Search & Repost characteristic is accessible on all Later plans — together with our free plan!


What to Post on Instagram #6: Share Behind-the-Scenes Content

If you’re in search of an answer to these “what to post on Instagram” blues, it’s best to contemplate diving into some behind-the-scenes content material.

Your followers are inquisitive about how your merchandise are made, the individuals behind the enterprise, and what you will have deliberate for the long run — so take the time to share this information with them!

Not solely does this open up nice alternatives to create partaking content material your followers will love, however it offers you one other method to be genuine on Instagram and construct a deeper connection along with your neighborhood.

For instance, you’ll be able to share a “day in the life of…” fashion submit like @wework to present your followers a glimpse of the people who find themselves concerned in operating your small business every day:

Sustainable style model @kotn does this very often, bringing their followers alongside to satisfy the individuals behind the model:

If you’re simply getting began as a enterprise, you can too share behind-the-scenes content material associated to the struggles of rising your model and a few of your proudest moments so far like @elsewhere.retreats:

Whatever route you are taking, sharing your behind-the-scenes moments on Instagram is a sure-fire method to construct a extra human model that your followers can relate to!

What to Post on Instagram #7: Share Stock Photography, Animations, and Videos

While inventory images could have had a foul fame previously, the instances have modified and utilizing inventory photographs on Instagram has truly develop into an enormous pattern!

Now inventory pictures, movies, animations, and illustrations are artistic, partaking, and a simple approach so as to add extra content material to your Instagram feed, with out the additional work.

Once you discover the best fashion, utilizing inventory photographs on Instagram is a superb technique for constructing a robust Instagram aesthetic, posting extra usually, and showcasing your model’s message.

Most inventory images web sites include “free to use” rights, which suggests you’ll be able to submit inventory photographs and movies to your feed outright — no credit score wanted! But it’s usually value checking the utilization rights simply in case there are limitations.

You may degree up your inventory content material posts by including in some branded parts, like Instagram overlay stickers to match your standard feed fashion, or incorporate a few of Instagram’s options!

Check out how @latermedia just lately posted to Instagram by utilizing inventory imagery and edited it with Instagram’s countdown timer:

You may use inventory movies on Instagram as a background or as b-roll on your movies.

For instance, in the event you’re a journey firm saying a sale, you could need to ship your video message with information on the sale and low cost, plus inventory footage of a household packing their baggage, boarding the flight and arriving at their vacation spot!

There are additionally tons of free and paid inventory picture web sites that you need to use, like Unsplash, Stocksy, Bloguettes, and Mixkit.

When sourcing inventory content material, attempt to choose pictures and movies that greatest matches your Instagram aesthetic — usually you’ll be able to filter your search by theme like “boho” or “minimalist”, or seek for a particular hero shade in case you have one on your model.

Learn extra about how you need to use inventory photographs and movies on Instagram!

Also, bear in mind to make use of inventory content material sparingly. While we 100% assist mixing in some inventory content material to your feed to reinforce it, an excessive amount of inventory imagery can dilute your personal private fashion and vibe.

If you’re not sure in the event you’ve received the steadiness proper, you need to use a visible planner like Later to preview and edit what your future feed will appear to be. It’s a good way to ensure you’re all the time posting superior content material that matches your Instagram aesthetic, even in the event you’re caught in an Instagram rut!

At the tip of the day, there’s no restrict to what you’ll be able to submit to Instagram — all it takes is slightly creativity!

So subsequent time you’re feeling misplaced or not sure what to submit, take into consideration incorporating these concepts by drawing inspiration from your personal model and neighborhood.

Just bear in mind to all the time deal with sharing content material that resonates along with your viewers and provides worth to your feed.

Ready to start out rising your small business with Later? Sign up for a free account at the moment!


Written By

Benjamin Chacon

Benjamin is a Content Writer at Later and up to date transplant from Toronto. You can comply with his day-to-day exploits on Instagram @benjaminchacs.