Amazon’s best-kept secret: Thousands of giveaways each week

A small sampling of a few of the prizes — and reductions — out there by way of Amazon Giveaway.

Amazon/Screenshot by Rick Broida/CNET

Think you understand every part about purchasing on Amazon? Maybe you are up to the mark on the myriad advantages of a Prime subscription, the each day deluge of Gold Box offers and even the truth that you need to use Amazon Smile to provide to charity. But I will wager you do not know about Amazon Giveaway.

Launched in 2015, the Giveaway program was designed to assist sellers and ebook authors elevate consciousness of their merchandise and doubtlessly improve gross sales. It presently hosts 1000’s — actually 1000’s — of giveaways each week.

Read extra: 5 belongings you did not learn about Amazon  

Amazon Giveaway: What are you able to win?

The prizes consist largely of electronics: wi-fi earbuds, motion cameras, sprint cams, Bluetooth audio system, safety cameras and so forth, although you may additionally discover some residence items, train gear, kitchen stuff and the like combined in. Kindle e-books as effectively, in fact.

To enter any given giveaway, you simply click on the merchandise and observe the directions. In some circumstances you may see “No entry requirement,” which implies precisely that: All you need to do is click on by to the product description, then click on the animated giveaway field to see in the event you’ve gained.

Other gadgets might require you to look at a brief video earlier than you’ll be able to full the entry course of. Whatever the case, you may discover out the outcomes immediately.

In the very possible occasion you do not win, you may typically see the choice of buying the merchandise at a reduction.


I did not win these wi-fi earbuds, however I did get the choice of shopping for them at a 30 p.c low cost.

Amazon/Screenshot by Rick Broida/CNET

For instance, as proven above, I attempted a giveaway for a pair of AirPod lookalikes. I did not win, however I did get the choice of shopping for them for 30 p.c off.

Amazon Giveaway: What’s the catch?

Suspicious type that I’m, I clicked by to the product web page to see if anybody may get that value. Sure sufficient, there was a reduction code proper within the description — no giveaway entry required. But! It was for 20 p.c off, not 30. Even with the extra $5-off on-page coupon, the giveaway financial savings had been higher.

The similar wasn’t true of each different giveaway I entered. In some circumstances I discovered codes that precisely matched the giveaway low cost; in others I discovered no different reductions in any respect. So there are occasions once you’re getting a bona-fide deal as the results of coming into.

Ah, however does anybody really win? To see the Amazon Giveaway web page and enter a handful of instances is to assume, “Bah, this is just some marketing scheme.” But these are actual giveaways, with Amazon figuring out the winners based mostly on set standards, dealing with prize success and so forth.

When is a winner chosen? According to an Amazon consultant, “For most giveaways, a winner is selected after a particular number of entries has been received. For example, every 500th entrant will win until all prizes have been awarded. Occasionally, there will be a sweepstakes-style giveaway which allows an unlimited number of entrants and a winner is picked at random after a set period of time.” But these are largely for particular prizes or gross sales occasions, like Prime Day, she mentioned.

My different concern: What form of private data — if any — are you handing over with every entry? We know that innocuous-looking quizzes (“Which Star Wars character are you?”) had been a information goldmine for Facebook researchers. Are these giveaways simply racking up extra shopper habits patterns for Amazon and its companions? According to the Giveaway FAQ web page, which has vendor questions within the high half and entrant questions within the backside, sellers are prohibited from “soliciting or inducing (fraudulently or not) customers into disclosing personal information.” OK, nice. But, clearly, Amazon already has an enormous file of knowledge on all of its prospects already. As to what buyer information the retailing megalith shares or does not share with its companions, we do not know. I’ve requested the corporate for clarification.

Of course, in the event you’re freaked out by Amazon having an in depth profile on you, you have in all probability lengthy since departed anyway. But even essentially the most enthusiastic Amazon loyalist could also be pissed off by making an attempt to optimize the Amazon Giveaway expertise, if solely as a result of there is not any approach to type or search the out there prizes. I suppose that may defeat the “discovery” side of it, as a result of as you flip by the actually a whole lot of giveaway pages, chances are you’ll discover a product you did not know existed — which, I am certain, is a part of the vendor’s motive for holding the giveaway within the first place.

Me, I like free stuff, so I’ve subscribed to the each day Giveaway e-newsletter and plan to strive my luck every so often.

Your ideas?

Read extra: CNET has giveaways too!

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